ADAPT Market Research

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ADAPT is a clothing business which specialises in adaptive designs. Products are designed to aid children with cerebral palsy - adapted to help with ease of movement, provide comfort for wheelchair users, have easy closure fixtures, and conceal prosthesis. They are designed to be compatible with additional equipment.

The aim of this survey is to gain market research insight on consumer behaviour and needs in the children's wear market. The market research will be used to inform business formation and product design to ensure ADAPT offer a necessary service and product. Results will be used within my final project dissertation. By choosing to complete this survey you consent to your anonymous answers to be used in my academic research.

If you have any further questions or suggestions, feel free to email me at jasmine.e.ross@stu.mmu.ac.uk

Thank you for being part of ADAPT’s market research.

The ideal participant will be one of the following:
• 21 years and older
• Someone who has 1 or multiple children
• Someone who has or cares for a child with cerebral palsy
• Someone who has experience with a child with cerebral palsy
• Someone who has experience in shopping in the adaptive clothing market
• Someone who has the desire to buy from adaptive clothing brands

I understand the relevance of my participance in the survey and give consent for my data to be used in the above market research stated

Required

Gender

Female

Male

Non-binary

Prefer not to say

Clear selection

Age

21-25 years old

26-30 years old

31-40 years old

40+ years old

Clear selection

How many children do you have?

2-3

Clear selection

How old are your children?

Select applicable

0-1 months

1-12 months

1-3 years

4-6 years

Clear selection

Does your child require any of the following?

Wheelchair

Braces

Crutches

Walkers

A typical day includes...(swimming, going to the playground, going to the library)

How do you buy your products?

Online

In-store

Clear selection

Please rank from most to least important (1 being the most important) *

Longevity

Materials (sustainability)

Sizing (how well it fits)

Adaptability (ease of use)

Aesthetic

If applicable, why and when did you move away from shopping in mainstream stores to shopping with adaptive specific retailers?

How did you come across the brands you shop with now?

Adaptive clothing products are designed to ease the process of dressing and day-to-day activities for the user but some brands are falling short in their adaptive designs. Are there any difficulties you experience when using the following products? If so, what changes would you make?

Bodysuits (baby grows, sleepsuits, overalls, rompers)

Tops (long sleeves, short sleeves, vests)

Trousers (joggers, leggings, jeans, shorts)

Bibs, kerchiefs

Others not mentioned

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