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Worksheet
The Ultimate Strategy Workshop
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Email
*
Your email
Name
*
Your answer
Pronouns
*
Your answer
Is this your full-time job or your side hustle?
Full-time
Side hustle
Clear selection
How many hours a week are you putting in?
1 - 5 hours
5 - 10 hours
10 - 20 hours
20 - 40 hours
40+ hours
Clear selection
How much help do you currently have?
None
Just family and friends
Some but volunteer
A small staff
Full-time staff member(s)
Clear selection
How much more room do you have in your bandwidth?
None currently, unless I restructure my life
A little bit, but it's not enough
A good amount and I'm ready to get started
A LOT of bandwidth
Clear selection
What do you feel like your biggest struggle is currently?
Your answer
Where do you see the brand going in the next 1, 5, and 10 years?
Your answer
If you could change anything about your brand, money aside, what would you do?
Your answer
What brands do you currently admire?
Your answer
How much time do you currently dedicate to posting on Social Media?
1-5 hours weekly
1-5 hours daily
None
Occasionally, but not consistent
Clear selection
What online platforms do you currently use (not personal)?
TikTok
Instagram
Twitter
Pinterest
YouTube
Facebook
Reddit
Yelp
Google Reviews
Other:
What is the average size of orders in item quantity?
1 item
2-3 items
Several small items
One large item
Not applicable for my work
Clear selection
What is the average cost of purchase from you?
Under $10
Under $50
Under $100
Over $100
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What is the average age of your customers?
Under 18
18-25
25-40
45-65
65+
I don't know (if you're picking this answer, add this to your to do list!)
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How often do you see repeat customers?
Always
Sometimes
Never
I don't know (if you're picking this answer, add this to your to do list!)
Clear selection
Are you currently collecting reviews and testimonials somewhere?
Yes
No (if you're picking this answer, add this to your to do list!)
Clear selection
Are you currently sharing your reviews and testimonials on your website and social media?
Yes
No (if you're picking this answer, add this to your to do list!)
Clear selection
What kind of professional branding do you currently have?
Logo
Website
Product Labels
Packaging
Flyers
Business Cards
Social Media (think templates, IG highlights, professional looking bios)
Portfolio
How would you rate your copywriting on your products, website, or promotional materials
Haven't even considered it
1
2
3
4
5
Really fantastic!
Clear selection
What are your top three most important moral standards you keep as a brand?
Anti-racist
Accessible for disabled folks
LGBTQIA+ Friendly
Sustainable/zero waste
Clean products, i.e. low or no chemicals
Accessible in cost/sliding scale rates
Supports local community
Give back through donations
Trauma-informed
Other:
What is your timeline for improvements?
ASAP
1 - 3 Months
3 - 6 Months
6 - 12 months
1 year +
Clear selection
Do you have any big plans for the rest of the calendar year?
Your answer
Are you thinking about getting help in any of these areas?
Branding
Design
Website
Copywriting
Social Media
Marketing
A copy of your responses will be emailed to the address you provided.
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