Transformation Tech 2023 Publisher Application
Transformation Tech is designed to help increase the digital revenue capabilities of publishers from National Newspaper Publishers Association (NNPA), the National Association of Hispanic Publications (NAHP) and the Association of Alternative Newsmedia (AAN).

Over the course of three months, publishers will assess their digital revenue needs and goals, accelerate their digital transformation, build audiences and develop a specific plan to grow digital revenue.

Through curriculum presentation, one-on-one coaching and consulting from digital experts, publishers will diagnose their technology needs, select specific revenue opportunities and build a revenue plan. Each publisher also will receive $20,000 in funding (based on performance and reporting requirements) to support their technology transformation goals.

Six cohorts will take place from June 2023 - December 2024. Applications are taken on a rolling basis. We will select some cohorts based on levels of revenue and how "advanced" your tech stack is, so please realize it could take a number of months before you are invited into a cohort.

Guidelines: Your publication must be a member of AAN, NAHP or NNPA for at least six months prior to starting the lab, and you must be in good standing with your association. (Dues paid.) Newspapers, magazines and online-only publications can apply; radio and TV do not qualify. Transformation Tech is aimed at publications with under 20 newsrooms staffers, and it does require that senior revenue managers (digital sales lead, sales manager, publisher) participate in the lab. Please write Lab Director Todd Stauffer (todd@aan.org) with any questions.

Interested in applying to Transformation Tech?
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Email *
First name *
Last name *
Phone number:
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Name of your publication: *
URL for your publication website *
Where is your publication located (city/state)?
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What year was your publication founded?
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Your job title:
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In which association do you maintain membership?  *

What is the approximate gross annual revenue of your organization (USD)?

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Please briefly describe your publication's audience, and how your outlet serves that audience.

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Have you previously enrolled in a journalism-related lab or program to help you grow your publication’s revenue or improve your technical skills? If so, please share the name of the lab or program.
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What content management system are you currently using to manage your news website (i.e. WordPress, PressPatron, MetroPublisher, OurHometown, Ellington)? Type N/A or I don't know if you're not sure.
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Do you currently have a Google Adsense account?

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If you have Google Adsense, have you received a payout from that account in the past 12 months?
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Which of these technical issues would you like help solving through the Transformation Tech program? (Check all that apply)
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Required
Which of these revenue or audience-related issues would you like help solving through the Transformation Tech program?
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Required
Describe any other specific training, coaching, or resources this program could provide to help you become more successful in navigating your digital transformation and/or growing your revenue:
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Organizational commitment: By submitting this form you commit, if selected, to participating in the Transformation Tech program from June through October 2023. Your commitment includes: Monthly virtual cohort meetings, up to 4 hours per month coaching and mentoring time with Transformation Tech coaches and specialists, and time spent over the course of the program completing a project to help your organization on its journey to digital transformation.
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Required
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