December 3 from 12:00 - 1:00 pm EST

A look at the changing landscape for companies when it comes to brand reputation and where you should focus your efforts in 2021.

As a leader, you want your company to keep growing and thriving for decades to come.

The problem is that everything is changing.

Businesses will continue to face challenges as we turn our calendars to 2021.

This webinar will take a deep dive into the forces that can work against you right now and help you understand how to turn them into advantages over the next 18 months and beyond.

Presented by Andrea Spirov, Principal Strategist of 'spired Marketing, the talk will explore each of the five areas where your company should focus as you set your strategy for the years ahead. Defining your marketing and communications programs is a big part of that, but many companies are skipping critical steps right now that can actually make their marketing a liability.

You'll learn:
- How to lower costs through better employee retention and what turnover is costing you
- Why the events of 2020 accelerated consumer preference shifts for the long-term
- What pitfalls can occur when communicating about purpose and impact
- How to build a future-proof company

We're not going to be talking about tactics like social media or content marketing. This is a major strategy shift that will help you future-proof your business and understand the rapid changes happening through the perspective of your customers, employees and other stakeholders. You'll leave with action steps to implement right away.