Preparedness for Digital Disruption: Is the African Creative Economy Ready?

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An exploration of awareness, knowledge and preparedness of the African Creative Economy as it relates to ongoing global digital transformation.

What Country do you operate your business / practice from? *

What sector of the Creative Economy do you primarily operate in? (If you operate in many, tick the one that you currently make the most income from) *

Advertising

Architecture

Broadcasting (Radio and TV including online)

Craft

Fashion

Film and TV (Including animation)

Games

Music

Performing Arts (Including dance, theatre, spoken word)

Publishing (Including writing and editing)

Visual Arts (Including photography, graphic design)

Other:

Which of the following potentially disruptive technologies have you seen used by African companies / organisations working in the African Creative Economy (Click all that apply) *

Artificial Intelligence (Including Machine Learning, Deep Learning)

Blockchain

Creative Hardware (Eg mobile phones preloaded with African content)

Digital Distribution (E.g African content distributed digitally e.g on IrokoTV, Netflix)

XR (Including Augmented and Virtual Reality and Holography)

Other:

Required

Which of the following potentially disruptive technologies have you personally used in your own business / practice? (Click all that apply) *

Artificial Intelligence (Including Machine Learning, Deep Learning)

Blockchain

Creative Hardware (Eg mobile phones preloaded with African content)

Digital Distribution (E.g African content distributed digitally e.g on IrokoTV, Netflix)

XR (Including Augmented and Virtual Reality and Holography)

Haven't used any potentially disruptive technologies in my business / practice

Other:

Required

What barriers do you think stand in the way of adoption and usage of these potentially disruptive technologies in the African Creative Economy (tick all that apply) *

Lack of awareness of the existence of these technologies

Lack of access to skilled technologists / coders that i can work with

I don't think these technologies will be disruptive in Africa in the next three to five years

I am aware of the technology and know where to find the technologists but don't have the funds to hire them

Other:

Required

To what extent do you think your business / practice is prepared for the opportunities and threats presented by the potentially disruptive technologies? *

Not prepared at all

Fully Prepared

To what extent do you think your sector (that you chose in Question 1) is prepared for the opportunities and threats presented by the potentially disruptive technologies? *

Not prepared at all

Fully Prepared

To what extent do you think that the African Creative Economy as a whole is prepared for the opportunities and threats presented by the potentially disruptive technologies? *

Not prepared at all

Fully Prepared

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