As part of a class exercise for the International Marketing course in the Business Administration at the National Chengchi University, we are conducting the following customer survey about the frozen food of “坐月子”(confinement) for Asian women in the UK.

We would appreciate your participation in this study on customer’s purchasing decisions. All responses are confidential, and will be kept confidential. Although we encourage you to complete the entire survey, you may discontinue the exercise at any time, or leave a question unanswered. The online survey will take about 10 minutes to complete.

If you have any questions or concerns about this research, please feel free to contact the us [email:106507004@nccu.edu.tw Ilene Hsu] or our professor from NCCU, Dr. Hsin-Chen Lin [email: hc.lin@nccu.edu.tw].

The results of this research project will be available in summarized form to interested participants. Your individual answers will not be identifiable. If you would like to obtain a copy of these results when the study is completed, please contact us [email: 106507004@nccu.edu.tw Ilene Hsu].