QUESTIONNAIRE FOR INTERNATIONAL PLAYERS ON HOW THEY PERCEIVE VILLA SANDI 2022

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The questionnaire consists of two sections: one deals with the overall perception of Prosecco in the chosen markets, and the second one with the Villa Sandi brand.

Name and Surname

Job position

Country *

Canada

USA

United Kingdom

1) Based on your observations, how do you assess the development of Prosecco in your market? *

Excellent

Good

Sufficient

If you want explain more use this box

2) Do you think the distinction between Prosecco DOC and Prosecco Valdobbiadene Conegliano Superiore DOCG is clear in your market? *

Very clear

Clear enough

Not clear at all

3) Do you think Prosecco's present positioning in your market is adequate? *

Very adequate

Sufficiently adequate

Inadequate (too low)

4) In your opinion, what are Prosecco's key selling points in your market? *

Qualitative features tailored to current consumer preferences

Competitive pricing in comparison to other sparkling varieties

A brand that is easy to remember

Highly evocative of the Italian brand

Other (explain in the box below)

if you have chosen "other" motivate your answer here

5) What advice would you give to Italian Prosecco producers in order to help this variety of wine thrive? *

Increased promotional activity

Greater investment in the brut type (with less residual sugar)

More competitive pricing

Greater emphasis on territorial distinctions (DOC, DOCG, Rive, etc.)

Other (explain in the box below)

if you have chosen "other" motivate your answer here

6) How do you predict Prosecco's market development? *

Growth greater than 30% within the next two years

Growth between 10 and 30% over the next two years

Growth of less than 10% over the next two years

Substantial stability over the next two years

Market reduction in the next two years

7) Are you familiar with the Villa Sandi brand? *

Yes

8) How would you rate the Villa Sandi brand in your market? *

Excellent

Good

Sufficient

Not sufficient

9) What values do you associate with the Villa Sandi brand? *

High quality products

A leading Prosecco brand

A historically significant brand

A brand with a high level of reliability

Other (explain in the box below)

if you have chosen "other" motivate your answer here

10) Do you consider the promotion of the Villa Sandi brand in your market to be sufficient? *

Excellent

Sufficient

Not sufficient

Other (explain in the box below)

If you answered the previous question "other" use this space to answer

11) In your opinion, what are Villa Sandi's main competitors in your market? *

12) What communication / marketing measures would you recommend to enhance Villa Sandi's reputation in your market? *

Promotional activities (tastings) inside the shops

Media promotion (advertorials, etc.)

Prestigious wine awards (wine guides and competitions)

Virtual tastings

Other (explain in the box below)

if you have chosen "other" motivate your answer here

13) Do you believe your market recognizes the difference between DOC and DOCG Prosecco? *

Yes

Enough

Maybe

Not much

Not at all

14) Do you want to stay informed about the latest news on Italian wine?

To thank you for your contribution, we want to offer you the opportunity to subscribe to our newsletter in English. You will receive once a month all the latest news on the Italian wine world.

Yes

Clear selection

15) Are you interested in giving an interview to one of our reporters?

To thank you for your contribution, if you want, one of our journalists will contact you for an interview. Please leave your email address below

Yes

Clear selection

Submit

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