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SHADOWS & SHINE Customer Survey October 2021
Thank you for completing this document with honesty. It is solely for market research so that we can improve our quality of services to you. All the provided information is treated with the utmost confidentiality. Your identity will be kept anonymous.
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BEAUTY NEEDS
We would like to know about the beauty challenges you face on a daily so we can tailor our products and services in a manner that can best suit you.
What is important to you when it comes to makeup and nail tech services?
Your answer
What is your biggest frustration with makeup artists and nail technicians you have worked with before?
Your answer
How have these frustrations made you feel?
Your answer
How do you see Shadows & Shine in terms of helping you, or not helping you, with these frustration?
Your answer
Has getting your makeup and nails done by Shadow & Shine resulted in any positive feelings? (if so, please share what they are)
Your answer
PURCHASING BEHAVIOUR
Helping us understand your behavior patterns towards our products and services will help us tailor the quality of service better to meet your individual needs.
How did you hear about Shadows & Shine?
Instagram
Facebook
YouTube
Friend
Other:
Clear selection
How often do you visit Shadows & Shine?
Every week
Every two weeks
Once a month
Once a year
Only on special occasions
My first time
Other:
Clear selection
On which occasions do you use Shadows and Shine?
Birthdays
Partying
Wedding
Graduation
Work
For looking good all the time
Other:
Would you recommend Shadows & Shine to anyone in your community?
Yes
No
Clear selection
What makes Shadows & Shine different from the beauty businesses out there?
Your answer
Are there any other products & services which you would like us to offer? (please tell us which ones you would like)
Your answer
If we had an online shop and booking system what would you use it for? (select all that apply)
Check which services you offer
Check prices
Book services and then pay when I come to the store
Book and pay for services online @ a discounted rate
Buy make up and nail products to use at home
Share the link with friends and family
Other:
PRODUCTS AND SERVICE QUALITY
The service is excellent.
Strongly Disagree
1
2
3
4
5
Strongly Agree
Clear selection
The quality of the make up and nail products used is excellent.
Strongly Disagree
1
2
3
4
5
Strongly Agree
Clear selection
The variety of products & services is good. (Both nails and makeup)
Strongly Disagree
1
2
3
4
5
Strongly Agree
Clear selection
The prices are great.
Strongly Disagree
1
2
3
4
5
Strongly Agree
Clear selection
The studio has clean, attractive, and convenient physical facilities (restrooms, tables and, waiting area).
Strongly Disagree
1
2
3
4
5
Strongly Agree
Clear selection
The opening hours of the studio is perfect: Monday-Friday (8am-5pm) and Saturdays (8 am-1 pm)
Strongly Disagree
1
2
3
4
5
Strongly Agree
Clear selection
Is there anything we could do better? (please let us know, we want to improve)
Your answer
DEMOGRAPHY
This information will help us improve our marketing and strategic planning. All information is confidential and your identity is kept anonymous.
Age
18-25
26-35
36-45
46-55
55-65
66+
Other:
Clear selection
Gender
Female
Male
Prefer not to say
Other:
Clear selection
In which suburb do you live?
Your answer
Population group
African
Coloured
Indian
Asian
White
Other:
Clear selection
Employment status
Full time
Part-time
Unemployed
Student
Self-employed
Retired
Other:
Clear selection
COMMUNICATION
Would you like to be notified about upcoming promotions and new products and services?
Yes
No
Clear selection
Which communication methods would you like form us?
Email
WhatsApp
Facebook
Instagram
Other:
Name & Surname
Your answer
Email address
Your answer
WhatsApp number
Your answer
Any other comments or suggestions?
Your answer
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