JavaScript isn't enabled in your browser, so this file can't be opened. Enable and reload.
State of the Industry Survey
Please take a moment to respond to the following questions to the best of your ability.
Sign in to Google
to save your progress.
Learn more
* Indicates required question
What type of company do you work at?
*
PR Agency
Creative Agency
Talent Agency
Production Company
Media Company
Independent Consultant
Other:
What is your job title?
*
Your answer
Based on your experience, how do you think budgets for brand-funded programming will change in 2024 from 2023?
*
Increase significantly
Increase slightly
Stay flat
Decrease slightly
Decrease Significantly
The majority of budget for brand films comes from:
*
Marketing
Corporate communications
Other:
Brand interest in producing multi-episodic series has:
*
Increased significantly
Increased slightly
Remains flat
Decreased slightly
Decreased Significantly
Rate brand interest in the following program categories from 1-5, 1 being less interested, 5 most interested:
*
1
2
3
4
5
Short form documentary
Feature length documentary
Series
Short form social
Scripted narrative
Reality
Purpose-driven
Podcasting
1
2
3
4
5
Short form documentary
Feature length documentary
Series
Short form social
Scripted narrative
Reality
Purpose-driven
Podcasting
In my experience, C-Suite executives are:
*
More open to storytelling than last year and willing to invest.
More guarded of performance based budgets and less willing to invest.
Unchanged in their embrace of storytelling.
When it comes to metrics attached to brand storytelling, brands and their agencies:
*
Are making headway in developing frameworks to measure ROI.
Are continually frustrated with lack of industry methods to accurately evaluate investment.
What impact did the Barbie Film have on brand executives?
*
Tremendous - definitely a 'Barbie Moment' has captured the attention of many brand executives.
Hardly any...
None - much ado about nothing.
Over the next 36 months brand storytelling will:
*
Experience YOY high growth
Increase slightly YOY
Remain flat
Decrease slightly
Tank
What the Brand Storytelling industry needs most is:
*
Your answer
Please use this area to leave any additional comments you may have relevant to this survey.
*
Your answer
I want to receive a $100 discount coupon for a future BrandStorytelling event (if so, please check 'yes' and provide your information in the questions that follow):
*
Yes please!
No thanks.
Required
Company
Your answer
Name
Your answer
Email
Your answer
Submit
Clear form
Never submit passwords through Google Forms.
This form was created inside of Brand Storytelling.
Report Abuse
Forms
