E-Business: The integration of digital technology, particularly of the internet, to improve the performance of the business and customer relationship management.

AI: A technology that enables the automation of processes that typically require human intelligence. AI can be capable of pattern recognition and natural language (human language) processing, making its own decisions and learning from past choices and new data.

Recommendation Engines: This is a type of AI which is designed to use data related to user behavior and preferences, to recommend the most relevant items to that user.

Effect on E-Business: In brief, it's pattern recognition capabilities along with its rapid access speeds to data allow it to- personalize user recommendations, forecast market demands of products, detect frauds and logistical management. It's natural language capabilities and access to policy and product information make AI useful in chatbots for customer service, being capable of answering any relevant query, rather than preset questionnaires which need to be updated to reflect changes.

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