BRAND STORY HEALTH CHECK
Any successful organisation will have a great product or service which is delivered by an enthusiastic and talented team, even if that’s just the founder and the company for now.  Our assumption is that you have this already or your organisation is headed in this direction and will do shortly.

For now, we are focussing on your current brand story and how it can help attract new customers, staff, partners and investors. Complete the self-assessment form below to help you consider the strength of you brand story and where to make improvements in the future.

Please begin by adding your email address so we can send you the results.
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Email *
1. Do you feel confident telling your brand story via calls, pitches and sales presentations? *
Not really
Absolutely
2. Do you think your brand always delivers against your customer expectations and can you prove this? *
Not really
Absolutely
3. Do you understand why your organisation exists and what keeps you focussed when things don't go to plan? *
Not really
Absolutely
4. Do you understand, in detail, who your target audience is and have you validated this? *
Not really
Absolutely
5. Do you know the must-solve customer problem to fix and have you proved this? *
Not really
Absolutely
6. Can you explain exactly what you do and how you consistently deliver on your promise? *
Not really
Absolutely
7. Have you optimised where and when you reach and connect with your audience best? *
Not really
Absolutely
8. Do you know what your wow factors are and how you stand out from the crowd? *
Not really
Absolutely
9. Do you know what might stop success and how you plan to overcome this in the future? *
Not really
Absolutely
10. Overall do you feel you have a strong brand story which helps your organisation succeed? *
Not really
Absolutely
Nearly there...
Just one more thing to tell you before you click SUBMIT.

WHAT WILL THE RESULTS MEAN?
===========================

There are two ways to read the results, individually and as a whole. Individually, each question is marked out of 10. All ten questions are therefore out of 100. You can refer to the table below for some guidance on how to increase your confidence in your story throughout the course. Ideally your score would sit above 70% overall and for each question, but you likely wouldn’t be here if that was already the case so don’t worry at all.

READING THE SCORES:
====================

0 - 40% - LOW
// Urgent attention is needed, focus on quick fixes across the board to get your score on track then build from there.
 
40-70% - AVERAGE
// Identify both the weakest and most important areas for your story so you know where to place most focus.
 
70-100% - HIGH
// Look for incremental improvements in each question focussing on the biggest return on investment.

HOW THE COURSE CAN HELP
=========================

If you have low scores for the following questions, here are the course section you need to focus on...

1 - The full course
2 - The full course and the Problem.
3 - Motivations
4 - Problem and Connections
5 - Problem
6 - Solution
7 - Connections
8 - Differentiators
9 - Obstacles
10 - The full course


A copy of your responses will be emailed to the address you provided.
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