State of technology in AdTech: exploring trends, challenges, and opportunities for AdTech vendors
Completing the survey will take approximately 10 minutes

Xenoss is an AdTech software development lab specializing in developing big data, AI, and high-load platforms. We are focused on helping AdTech teams maximize the impact of innovation on their projects and future-proof their solutions.

Spotting emerging trends in AdTech has always been one of our priorities, as it helps AdTech vendors be one step ahead of the market. That’s why we regularly survey industry experts on pressing industry concerns: privacy, safety, pressure for innovation, and others.

This survey is part of our commitment to examine the current state of AdTech and have a glimpse into its nearest future through the eyes of AdTech industry leaders.

In partnership with The Digital Voice, a leading B2B AdTech PR agency, we are reaching out to the teams behind the most influential AdTech projects to learn about the challenges, opportunities, and expectations they have when bridging their platforms to market.

The survey will delve into the following topics:
  • Impact of key tech trends on AdTech projects
  • Challenges AdTech vendors face in managing and collecting data and approaches for navigating the changing data landscape.
  • Infrastructure challenges and strategies AdTech teams are betting on
  • Impact and response to the economic downturn among AdTech vendors
  • Talent acquisition and management: challenges and opportunities AdTech vendors explore to build a high-performance workforce.
The survey is anonymous with an option to share a public comment on one of the survey topics to get featured in the report.
We would like to give each of our contributors a platform for thought leadership by mentioning respondent’s organization and its logo and featuring expert opinions on social media (LinkedIn and Twitter), as well as the newsletter. Choose the needed box at the end of the survey.

We wish for this survey to become a starting point for in-depth technical discussions in the AdTech ecosystem and a valuable source of information for AdTech vendors, their partners, investors, and media. 

The time and effort you put into answering these questions will help dispel the myths around the state of AdTech and align the public understanding of the ecosystem with the perspective of AdTech vendors.
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Section 1: Assessing the impact of tech trends on AdTech
This section will explore the impact of popular tech trends in AdTech projects, giving industry leaders a clearer view of the innovations that will take center stage. This knowledge will help AdTech project leaders optimize their product roadmaps in line with the most impactful technologies.
1) Rate the impact of the following technologies on AdTech projects on a scale from 1 to 5
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5
AI and machine learning
5G connectivity
Hybrid cloud
No-code/low-code development
Big data
Clear selection
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