Islamic Advertising Questionnaire
The purpose of this survey is to judge Muslim perceptions of conventional TV ads and its effect on Brand credibility.
(*Please note this is an anonymous survey (for educational purposes) and can’t be traced backed to you, so freely express your opinion)
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Gender *
Age *
Education *
Please tick the relevant boxes, as your answer to these statements *
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree
I believe that there is no other God but ALLAH and MUHAMMAD (PBUH) is HIS last prophet.
I believe that QURAN is the words of ALLAH, thus its authority is justified.
I believe Hadith is the words of Prophet MUHAMMAD (PBUH) and should live my life according to this.
I believe that there will be the end of time when people will be judged according to how they lived their life in this world.
The Prophet MUHAMMAD (PBUH) is the role model for me.
In my personal life, religion is very important.
Islam helps me to have a better life.
The Dua'aa (supplication) supports me.
I pray five times a day.
I always perform my prayers on time.
I read the QURAN regularly.
I give Zakat. (if eligible)
I fast during the month of Ramadan.
Please select one facewash/soap brand, of which you have watched the TV commercial *
Please answer to these statements keeping the chosen brand and TV ad in mind *
Strong agree
Agree
Neutral
Disagree
Strongly Disagree
[Brand-X’s] advertisement does not show disbelief in Islam.
[Brand-X’s] advertisement does not portray indecency.
[Brand-X’s] advertisement does not use disrespectful language.
[Brand-X’s] advertisement does not show inappropriately dressed people.
[Brand-X’s] advertisement is not dishonest.
[Brand-X’s] advertisement does not overstate by making claims which are unsupported by evidence.
[Brand-X’s] advertisement discloses any faults in the advertised product.
[Brand-X’s] advertisement does not use sexual appeal.
[Brand-X’s] advertisement does not use emotional appeal
[Brand-X’s] advertisement does not use fear appeal.
[Brand-X’s] advertisement does not use false testimonies.
[Brand-X’s] advertisement does not encourage luxury.
[Brand-X’s] Features and quality that is advertised are clear in the product
Please answer to these statements keeping the chosen brand and TV ad in mind *
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
[Brand-X] would deliver what it promises.
[Brand-X] product claims are believable.
[Brand-X] has a name you can trust.
[Brand-X] doesn’t pretend to be something it isn’t.
[Brand-X] reminds me of someone who’s competent and knows what they are doing.
[Brand-X] has the ability to deliver what it promises.
I like what [Brand-X] stands for.
[Brand-X] is very attractive.
[Brand-X] is classy.
[Brand-X] seems like a favorable brand.
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