The Frenchtown Neighborhood Improvement Association’s Farmers Market Promotion Program is designed to assist the greater Big Bend area in the development of local food microenterprises among disadvantaged populations, improve networking among farmers, food producers and food retailers, and establish commercial processing facilities, all of which will contribute to a diversification of the local economy in both product and proprietor. With the help of this program, the Frenchtown Neighborhood Improvement Association and its partners will facilitate increased participation in the local food system through business support services to enable the growth of local food sources, commercial kitchen access for value-added preparation, marketing to establish brand identity for local food purveyors, farmer/producer education workshops to expand sustainable production, consumer education workshops to grow the demand for local food products, and direct producer-to-consumer sales at weekend markets.