Supporting Senior Marketers in Ireland

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We have created this survey to better understand the development needs of senior marketers in Northern Ireland and Ireland.

We would like to create a community of marketers that can learn from each other, learn from keynote speakers and grow together. As part of this, we hope to set up a range of events that inspire and motivate senior marketers across the island and help us all perform at the highest level of return for our local economy.

This survey is anonymous however should you wish to be kept up to date with our plans, please do provide your email address at the end of the survey.

Should you have any questions, please do not hesitate to reach out to:

Lydia McClelland

lydia@lmc-associates.co.uk

M: +447546696130

or Christine Watson

cwatson@watsonsmarketing.com

M: +447900881146

Are you currently a member of professional marketing marketing membership body e.g. CIM, MII, DMI? *

Yes

What level of membership do you hold? Tick all that apply. *

ACIM

CIM

FCIM

Chartered Marketer

None

Other:

Required

What is the highest level marketing qualification that you hold? *

None

Currrently studying to achieve a marketing qualification

Further Education (Level 2, 3, 4, 5)

Higher Education Degree Level (Level 6)

Postgraduate Level (Level 7)

Masters Level (Level 8)

If you hold any other marketing licences e.g. SOSTAC(R) or other, please state. *

What is your current job title? *

Marketing Manager

Head of Marketing

Director of Marketing

Chief Marketing Officer

Other

Hot topics for Senior Marketers - would you be interested in hearing more on the following topics? Tick all that are of interest *

Digital Transformation and Marketing Technology: how digital transformation is reshaping marketing strategies and the integration of new technologies like AI, machine learning, and big data analytics in marketing efforts.

Sustainable and Ethical Marketing: the growing importance of sustainability and ethics in marketing, focusing on how brands can authentically engage in social and environmental issues and the impact of green marketing on consumer behaviour.

Customer Experience and Personalisation: Strategies for enhancing customer experience in the digital age, including personalisation techniques, omnichannel marketing, and leveraging customer data for more effective engagement.

The Future of Content Marketing: Examining emerging trends in content marketing, such as the rise of video and interactive content, the role of storytelling in brand building, and the use of content to create meaningful customer connections.

Navigating Privacy Regulations and Data Security: Addressing the challenges and opportunities presented by GDPR and other privacy regulations, focusing on how marketers can ethically collect and use customer data, and the implications for data security and consumer trust.

Innovations in Digital Advertising: Exploring cutting-edge trends in digital advertising, such as programmatic advertising, the use of augmented reality (AR) and virtual reality (VR) in ads, and the impact of 5G technology on mobile advertising strategies.

Brand Storytelling in a Digital World: how to effectively tell a brand's story in the digital era, including leveraging social media platforms, creating engaging online narratives, and using storytelling to connect with diverse audiences.

The Rise of Influencer Marketing: the evolving landscape of influencer marketing, including strategies for collaborating with influencers, measuring the ROI of influencer campaigns, and navigating the complexities of influencer authenticity and credibility.

Multicultural Marketing: strategies for engaging diverse audiences, understanding cultural nuances in marketing campaigns, and the importance of inclusivity and representation in brand messaging and imagery.

Marketing Automation and Efficiency: Examining the role of marketing automation tools in streamlining processes, improving customer engagement, and personalising customer journeys, along with discussing the balance between automation and human touch in marketing.

Required

What other topics would support you in your current role or future aspirational roles? *

Are there any marketing speakers or marketing authors that you admire and would like to hear from? *

Would you prefer meetings online or in person? *

Online

In person

Both

What time of day works best for you? (Select 1 option) *

Morning (breakfast time)

Morning

Lunchtime

Afternoon

Evening

I don't mind!

How often would like to meet with other senior marketers (Select 1 option)

Monthly

Every other month

Quarterly

Bi-annually

Annual

Clear selection

What would you like to achieve from being part of a community of like-minded marketers in Northern Ireland and Ireland? *

Would you like to be kept up to date with our plans for events and training to support senior marketers? *

Yes

If yes, please provide a valid email address (don't worry, we'll not spam you with messages or sell your data!). You will be able to unsubscribe at any stage. *

Thank you for taking the time to complete this survey. To keep an eye on future opportunities follow us on LinkedIn: Linkedin.com/in/lydia-mcclelland and Linkedin.com/in/watsonmydear.

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