Music Shopping Cues
The purpose of this survey is to collect data about shopping cues that have an impact on consumer buying behaviour.
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What is your gender?
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What is your age?
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Do you listen to music on a regular basis?
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How many hours per week do you listen to music?
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Did your weekly average increase during the pandemic?
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Do you pay for music?
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What are the things you value the most when buying music? 5 being the most valued
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5
Does not apply
Price
Brand
Popularity
Genre
Platform (Spotify,Apple Music, Youtube...)
Newness
Reviews
Graphics
Website Design
How much does Popularity matter?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I buy Music that have a high ranking on the platforms like Spotify
When a Music has low reviews, I don't buy it
When I haven't listened to a song before, I don't buy it
How much does Newness matter?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
When a song is new, I am more likely to buy it
I already know I want to buy certain music before it is released
I only buy Music that came out in the past year
How much does Genre matter?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I only buy a music when I am familiar with the genre
I like to listen to new types of Music or Artist
How much does Brand matter?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I only buy Music from pltforms that I am familiar with
When my favorite developer releases new music, I will buy it
I trust big publishers and developers
How much does Price matter?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
When popular music is in discount I buy it
I only listen to free music
I don't care about the price at all
If an unpopular song is on sale for 50% off would you be more likely to buy it?
Where do you get your information about music?
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5
Friends
Family
The Internet
Social Media
Music platforms(ex: Spotify)
What music genres do you listen to he most? 5 being the one you listen to the most
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5
Pop
Hip Hop
Rock
Metal
Dance and Electronic
Latin Music
K-pop
Classical
R&B
Jazz
Reggae
What are your preferred platforms to listen to music?
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5
Apple Music
Spotify
Youtube
Sound cloud
Google Play
iTunes
Did your platform changed since the pademic? If yes, which platform did you use before?
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