Customers attitude and purchase intention towards luxury electric vehicles
This research project investigates customers attitude and purchase intention towards luxury electric vehicles.

The research forms part of my MSc International Marketing at Henley Business School, University of Reading.

You have been approached because you are interested in electric vehicle, may have experience about electric vehicle, own electric vehicles, willing to adopt a luxury electric vehicle in the future. And I would be very grateful if you would agree to take part by completing this questionnaire online.

All responses are anonymous and individual respondents will not be identified by name in the final report. You are also advised that you may withdraw at anytime. The project has been subject to ethical review in accordance with the procedures specified by the University of Reading Research Ethics Committee and has been given a favourable ethical opinion for conduct.

By completing and returning the questionnaire it will be understood that you are aged 18 or over and that you give consent for your responses to be used for the purposes of this research project.

Many thanks for your support.


Sign in to Google to save your progress. Learn more
Gender
Clear selection
Age
Clear selection
What is your highest level of education (include degree you are currently working on)
Clear selection
Experience with electric vehicles.
Clear selection
Attitude Towards Adoption
To what extent do you agree or disagree with the following statements.
I am interested in luxury electric vehicles.
Strongly disagree
Strongly agree
Clear selection
I buy a luxury electric vehicle because it represents me very well.
Strongly disagree
Strongly agree
Clear selection
It is very important how well I present myself to others by driving a luxury electric vehicle.
Strongly disagree
Strongly agree
Clear selection
Subjective Norms
To what extent do you agree or disagree with the following statements.
If people around me drive luxury electric vehicles, this will prompt me to buy one.
Strongly disagree
Strongly agree
Clear selection
People who have an influence on me (like family and friends) think that I should buy a luxury electric vehicle.
Strongly disagree
Strongly agree
Clear selection
News media propaganda will prompt me to buy a luxury electric vehicle.
Strongly disagree
Strongly agree
Clear selection
Perceived Behavioural Control
To what extent do you agree or disagree with the following statements.
I can largely decide whether or not to buy a luxury electric vehicle.
Strongly disagree
Strongly agree
Clear selection
I will have the ability to buy a luxury electric vehicle in the future.
Strongly disagree
Strongly agree
Clear selection
I am confident that if I want to, I will choose a luxury electric vehicle for my next purchase.
Strongly disagree
Strongly agree
Clear selection
Personal Moral Norms
To what extent do you agree or disagree with the following statements.
Are you familiar with the term "sustainability"?
Clear selection
When purchasing a vehicle, does sustainability of the vehicle influence your decision?
Clear selection
Electric vehicles are the most sustainable choice of personal transportation when compared with traditional gasoline-powered vehicles and other alternatives?
Strongly disagree
Strongly agree
Clear selection
Product Attribute
Which of the following factors influence your willingness to purchase a luxury electric vehicle?
Performance.
being extremely unimportant
being extremely important
Clear selection
High tech such as high-level Autopilot. (Autopilot: an automated driving system)
being extremely unimportant
being extremely important
Clear selection
Comfort.
being extremely unimportant
being extremely important
Clear selection
Looks/style.
being extremely unimportant
being extremely important
Clear selection
Safety and protection.
being extremely unimportant
being extremely important
Clear selection
Cruising range.
being extremely unimportant
being extremely important
Clear selection
Charging infrastructure.
being extremely unimportant
being extremely important
Clear selection
Charging time.
being extremely unimportant
being extremely important
Clear selection
Battery life.
being extremely unimportant
being extremely important
Clear selection
Purchase Intention
To what extent do you agree or disagree with the following statements.
I look forward to more electric car brands and models entering the market.
Strongly disagree
Strongly agree
Clear selection
I am willing to adopt a luxury electric vehicle in the future.
Strongly disagree
Strongly agree
Clear selection
If the luxury electric car is good, I would recommend my friends to buy one.
Strongly disagree
Strongly agree
Clear selection
Submit
Clear form
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy
Google Forms