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COVID Impact on Mom Owned Businesses
Mothers who own businesses face unique challenges as both mothers and businesses owners - especially during COVID.
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* Indicates required question
Age
*
18-24
25-35
36-44
45-55
56-64
65+
Highest education level completed?
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High school
Some college
Graduated college
Masters
Doctorate
Trade or technical school
Is your business related to your degree?
*
Yes
No
Sort of
I don't have a degree
Required
Relationship Status
*
Married
Single
Divorced
Living with partner, not married
Widow
Other:
Number of children
*
1
2
3
4
5+
Ages of Children (check all that apply)
*
0-1
2-4
5-7
8-10
10-12
13-15
16-18
19-21
21-25
25+
Required
How old were your children when you started your business? (check all that apply)
*
I had my business before I had kids
0-1
2-4
5-7
8-10
10-12
13-15
16-18
19-21
21-25
25+
Required
Are you typically the primary childcare provider?
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Yes, because I am a single parent (separated, divorced, single by choice, etc)
Yes and my children are minors
No and my children are minors
My children are adults
Are you primarily responsible for planning, prepping, and shopping for meals?
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Yes, because I am a single parent (separated, divorced, single by choice, etc)
Yes, always
Yes, most of the time
Split 50/50 with partner
No, partner does it most of the time
No, never
Required
Will you be primarily responsible to managing your child(ren)'s distance learning?
*
Yes, because I am a single parent (separated, divorced, single by choice, etc)
Yes, always
Yes, most of the time
Split 50/50 with partner
No, partner will do it most of the time
No, never
My children are too young to participate in distance learning
My children are adults
I will be using a nanny, extended family member, tutor, or learning pod for distance learning
Are you primarily responsible for household tasks? (Cleaning, laundry, etc)
*
Yes, because I am a single parent (separated, divorced, single by choice, etc)
Yes, always
Yes, most of the time
Split 50/50 with partner
No, partner does it most of the time
No, never
Required
Are you partially or wholly responsible for caring for an older or disabled relative/family member?
*
Yes
No
Required
Why did you start your own business? (check all that apply)
*
I prefer working for myself.
I needed more flexibility.
I have health issues that prevent me from working a "typical" job.
I wanted more time with my kids.
I was laid off/fired/outsourced from previous job.
I saw an opportunity.
Passed down from family member.
This is something I've always enjoyed doing and decided to turn it into a business.
I became a single mom and needed income.
I needed more flexibility to care for ill spouse/family member
Required
Background - check all that apply
African American/Black
Asian
Hispanic/Latino
Native American/Alaska Native
Native Hawaiian or other Pacific Islander
White
Prefer not to answer
How many businesses do you own?
*
1
2
3
4
5+
PRE-COVID what helped grow your business? (check all that apply)
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Family Support
Networking
Traditional Advertising (print ads, radio ads, tv ads, direct mail)
Digital Advertising (Facebook ads, Instagram ads, PPC, SEM)
Partnerships/Collaborations
Social media (without ads)
Email marketing
LinkedIn
Referrals from previous clients
Word of Mouth
Other:
Required
During COVID have you needed assistance to make ends meet?
*
Yes
No
If you have needed assistance to make ends meet, what has that looked like?
Asking friends or family for money to cover bills and expenses
Signed up for state assistance
Took out a loan (NOT PPP or EIDL)
Sold items
Utilized free food pantries
Other:
DURING COVID - what has helped grow your business? (check all that apply)
*
Family Support
Networking
Traditional Advertising (print ads, radio ads, tv ads, direct mail)
Digital Advertising (Facebook ads, Instagram ads, PPC, SEM)
Partnerships/Collaborations
Social media (without ads)
Email marketing
LinkedIn
Referrals from previous clients
Word of Mouth
My business is not growing due to COVID
I had to shut one or more of my businesses due to COVID
Other:
Required
What challenges do you currently have in your business? (check all that apply)
*
Unsure how to utilize social media
Challenged by tech (website updates, creating email automation, etc)
Staffing
Lack of childcare
Lack of virtual networking opportunities
Lack of family support
Not sure where to start or go for resouces
Reaching new customers
Lack of direction
COVID-based restrictions (to-go only for restaurants, etc)
Pressures of my kids' distance learning
Added expenses for COVID safety (PPE, etc)
Lack of time/space to work without being interrupted
Other:
Required
Is your business your primary job?
*
Yes (this is where my income comes from)
No (I also have a day job or other income)
Did you apply for PUA (Pandemic Unemployment Assistance)?
*
Yes
No
Were you approved for PUA (Pandemic Unemployment Assistance)?
*
Yes
No
If you were approved PUA (Pandemic Unemployment Assistance) - have you received payment for ALL the weeks for which you applied?
Yes
I was approved but have not received any payments for any weeks
I was approved and have only received payment some weeks (but not all)
Clear selection
Is your business direct sales/network marketing? (Avon, Tupperware, Beachbody, etc)
Yes
No
Clear selection
What industry is your business? (check all that apply)
*
Accounting, Bookkeeping, Tax Preparation
Advertising & Media (Marketing, Public Relations, etc)
Agriculture
Arts/Creative (photography, fine art, videography, physical art)
Auto Services (Sales & Repair)
Business Services (Printing, Business Coach, Website Design, etc)
Childcare
Construction
Direct Sales
Education
Entertainment
Finance & Insurance
Food Services
Handmade products
Healthcare (not direct sales)
Healthcare (Mental Health)
Healthcare (Women's Health)
Home & Garden (Housekeeping, Landscaping, Remodeling, etc)
Hospitality (Hotels, resorts, etc)
Legal Services
Nonprofit
Personal Care (Spas, Skincare, etc, other than direct sales)
Real Estate (realtor, lending)
Retail & Shopping (clothing, jewelry, etc, other than direct sales)
Trades (plumber, mechanic, electrician, etc)
Transportation
Wellness (health coach, personal trainer, etc, other than direct sales)
Required
Pre-COVID Is your business primarily
*
Online
In person
A mix of both
DURING COVID Is your business primarily
*
Online
In person
A mix of both
I have moved as much of my business as possible online due to COVID
Has COVID caused you to change your hours?
*
Yes
No
If you changed your hours, what was the cause?
Lack of childcare/working around childcare availability
Less work to do
Re-evaluated my work time
Streamlined processes
How many years have you owned your business?
*
Less than 1
1-3
3-5
5-7
7-10
10-15
15-20
20+
Did your business experience a dip or slowdown or closure when COVID started?
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Yes, a dip
Yes, a slowdown
Yes, completely closed down
No, business pretty much remained the same
No, I got busier
Do you feel as if your business has picked up again?
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No, still much slower than normal
No, but it has gotten slightly better
No, my business is still not allowed to open
No, I had to close my business
Yes, it is getting steadily better
Yes, busier than ever
Your yearly business gross income (PRE-COVID)
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$0-5,000
$5,000-10,000
$10,000-20,000
$20,000-30,000
$30,000-40,000
$40,000-60,000
$60,000-80,000
$80,000-100,000
$100,000-150,000
$150,000-200,000
$200,000-250,000
$250,000-300,000
$300,000-350,000
$350,000-400,000
$400,000-500,000
$500,000-999,000
$1,000,000+
Your expected yearly business gross income (DURING-COVID)
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$0-5,000
$5,000-10,000
$10,000-20,000
$20,000-30,000
$30,000-40,000
$40,000-60,000
$60,000-80,000
$80,000-100,000
$100,000-150,000
$150,000-200,000
$200,000-250,000
$250,000-300,000
$300,000-350,000
$350,000-400,000
$400,000-500,000
$500,000-999,000
$1,000,000+
PRE-COVID - Where do you find new clients? (check all that apply)
*
Networking
Advertising
Social Media (Instagram)
Social Media (Facebook)
Social Media (other)
Referral
Collaborations/Partnerships
Other:
Required
DURING COVID - Where are you finding new clients/customers? (check all that apply)
*
Networking
Advertising
Social Media (Instagram)
Social Media (Facebook)
Social Media (other)
Referral
Collaborations/Partnerships
My business is stagnant due to COVID
My business closed due to COVID
Other:
Required
PRE-COVID - Percentage of household income your business provides
*
0-10%
10-20%
20-30%
30-40%
40-50%
50-60%
60-70%
70-80%
80-90%
90-100%
DURING COVID - Percentage of household income your business provides
*
0-10%
10-20%
20-30%
30-40%
40-50%
50-60%
60-70%
70-80%
80-90%
90-100%
Number of Employees (PRE-COVID)
*
Just me
1
2
3
4
5-10
10-25
25-50
50+
Number of Employees (DURING COVID)
*
Just me
1
2
3
4
5-10
10-25
25-50
50+
Number of independent contractors you employ? (PRE-COVID)
*
0
1
2
3
4
5-10
10-25
25-50
50+
Number of independent contractors you employ? (DURING COVID)
*
0
1
2
3
4
5-10
10-25
25-50
50+
On average, how many hours of sleep do you get each night?
*
0-4
5
6
7
8
9+
On average, how many hours of those hours are in a row?
*
0-4
5
6
7
8
9+
On average, how many hours per week do you spend working on your business?
*
0-5
5-10
10-15
15-20
20-25
25-30
30-35
35-40
40-45
45-50
50-55
55-60
60+
Required
How would you rate your daily stress level?
*
No stress at all
1
2
3
4
5
Extremely stressed
Where does your stress come from? (check all that apply)
*
Money
Relationship
Lack of sleep
Kids
Extended family
Business
General overall
COVID-related concerns
Other:
Required
How are you managing your stress? (check all that apply)
*
Exercise
Meditation
Therapy
Medication/Supplements (over the counter)
Medication (prescribed)
Reading/listing to motivational/inspiring podcasts/books
Prayer
Alcohol
Cannabis
Other:
Required
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