This explains how and why we acquire and use your personal information in accordance with Regulation (EU) 2016/679, the General Data Protection Regulation (GDPR).
Cardiff Diamonds, is a brand name for Maxx Bullion Ltd which is a company registered in England and Wales with company number 10269372

We may collect information about you:
your name, address and telephone numbers
Email address
Photographs

We use your information to:
Provide you with our services
Communicate with you by telephone, email, SMS, or post using the contact details you have provided.
Manage your account with us.
Prevent fraud and money laundering.
For Insurance purposes.

We use your information because it is necessary for the purposes of enabling us to provide our contractual services to you or to take steps at your request prior to entering into the contract, because it is necessary for compliance with our legal and regulatory obligations or (in the case of information regarding you source of funds and your bank statements) with your consent. You do not have to provide us with your personal information where we request it as outlined above but, if you do not, we may not be able to transact with you.

We may share your information with:
Law enforcement agencies, regulatory bodies or other third parties where we are required to do so by law or for the prevention or detection of crime.Third parties who provide identity verification and anti-money laundering search services.
HMRC and our accountants as part of their audits into our compliance with anti-money laundering legislation.

We store your information:
Within the European Economic Area (the EEA). If we transfer data outside the EEA we will ensure that before we do so, there is adequate protection in place to ensure the security of your data and you may contact us to obtain copies of these safeguards. We keep your information secure by storing the information you provide to us either on secure servers, in our branches or in secure off-site storage.

We keep your information:
For as long as it is needed to manage your account and for a maximum of six years after your account has been closed, which accords with most legal limitation periods in the UK, unless we are required to retain your information for a longer period by law.

You have the right to:
• access the information we hold about you.
• ask us to make any changes to your information to make sure it is accurate and up to date.
• ask us to stop or limit our use of or to delete your information in certain circumstances.
• receive your information in a format that suits you.
• transfer your information to a third party.

Contact
If you have a question or want to exercise your rights or make a complaint, please contact us at Maxx Bullion Ltd.

You also have the right to complain to the Information Commissioner's Office at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. www.ico.org.uk <http://www.ico.org.uk> telephone 0303 123 1113.