AP Research Survey

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AP Research Survey

What is your sex? *

Male

Female

I prefer not to share.

Please provide your age below. *

Upon entering a store, which box of feminine products would you choose without further examination?

Green Box

Pink Box

Orange Box

Clear selection

Upon entering a store, which body soap would you choose without further examination?

Green Bottle

Orange Bottle

Pink Bottle

Blue Bottle

Upon entering a store, which razor box would you choose without further examination?

Burgundy Box

Green Box

Blue Box

Pink Box

Between the two shampoo sets, which one do you believe is more expensive?
*

Pink Set

Blue Set

Between the two razor sets, which one do you believe is more expensive?
*

Green Set

Pink Set

Between the two deodorants, which one do you believe is more expensive?

Light Blue

Navy Blue

Clear selection

Suppose you went to the store and found a chocolate bar you desired. Would you choose to buy a white packaging at a lower cost, even though you initially wanted the pink packaging?

Please choose the answer that best reflects your feelings.

Certainly, I'd choose the white packaging to save money. The price is a deciding factor.

It's likely I'd choose the white packaging.

I am unsure.

It's not likely I'd choose the white packaging.

Definitely not, I'd choose the pink packaging because I prefer it. The price is not a deciding factor.

Clear selection

Suppose you're looking to buy a new smartphone. You have a particular color in mind, blue, but upon reaching the store, you come across another model in a different color, white, that is more affordable. Would you opt for the white smartphone to save money?

Please choose the answer that best reflects your feelings.

Certainly, I'd choose the white smartphone to save money. The price is a deciding factor.

It's likely I'd choose the white smartphone.

I am unsure.

It's not likely I'd choose the white smartphone.

Definitely not, I'd choose the blue smartphone because I prefer it. The price is not a deciding factor.

How often do you compare prices of products when you go to the store? *

Never, I never compare product prices when I shop.

Rarely, I usually don't compare product prices when I shop.

Occasionally, every now and then I compare product prices when I shop.

Often, I usually compare product prices.

Always, every single time I shop I compare product prices.

Have you ever experienced feeling unfairly charged for a gender-specific product, such as shaving cream, feminine menstrual products, deodorant, etc.?

Absolutely, I have experienced an unjust fee.

I have experienced instances where I felt unfairly overcharged.

I haven't paid attention or given consideration to this.

I have not experienced instances where I felt unfairly overcharged.

No, I have never encountered an unjust fee.

How do you feel about paying additional costs for a product specifically marketed to your gender, such as vanilla-scented body cream or oak-scented cologne? *

Negatively, I am concerned about the fact that my gender might lead to higher-priced products, and I would mind paying extra for them.

I am concerned about the fact that my gender might lead to higher-priced products, but I'd still purchase it.

I'm indifferent in this matter.

Positively, I am indifferent to the fact that my gender might lead to higher-priced products, and I don't mind paying extra for them.

Have you actively chosen or avoided a product based on high pricing? *

Yes, I have refrained from purchasing a highly-priced product before.

I haven't paid attention or given consideration to this.

I am unsure.

No, I have never refrained from purchasing a highly-priced product before.

Are you likely to purchase gender-neutral products to avoid an additional tax? *

Certainly, I'd purchase a gender-neutral product to avoid an additional tax associated with my gender.

I am likely to purchase a gender-neutral product.

Perhaps, I am unsure.

I am unlikely to purchase a gender-neutral product.

Certainly not, I'd stick to buying a product specifically marketed to my gender.

Do you think companies should be open about their pricing strategies targeted toward gender? *

Yes, I believe companies should be transparent about their pricing strategies.

I'm indifferent in this matter.

No, I believe companies have the freedom to implement their pricing strategies as they see fit.

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