As a Digital Marketing Specialist, you are responsible for developing and managing digital marketing strategies and campaigns. You are in charge of all the digital channels and use them to drive brand awareness and generate leads. 

Responsibilities 

-Design marketing campaigns 

-Track the website performance 

-Analytics and Performance report 

-Integration of Marketing channels 

-Track and report campaign performance 

-Run and track Facebook ads 

-Decide on the appropriate placement of ads 

-Conversion rate optimization  

-Monitor google analytics, google tag manager, google search console and google      

-optimize Tracking digital marketing performance 

Requirements 

-Bachelor’s Degree in Marketing, Computer science, or a similar field  

-Minimum of 3 years of experience as a Digital Marketing Specialist or similar role Experience with digital marketing automation software  

-Experience with Google Ads, SEO, and Google Analytics  

-Superb verbal and written communication skills in  Amharic and English 

-Strong interpersonal skills  

-Strong problem-solving skills  

-Ability to work well in a team environment  

-Strong analytical skills