Marketing Institute Ireland Cork and University College Cork Host 'The Future of Marketing': Presentation & Panel Discussion

The inaugural MII and UCC event, The Future of Marketing, takes place at 6:15pm on Tuesday the 8th of November 2022 in the historic Aula Maxima, UCC. 

The Future of Marketing will begin with a presentation from Dr Dave Alton, Lecturer with the Dept. of Management & Marketing at Cork University Business School (CUBS), UCC, where he will be providing industry and academic insights into Web3 and how it may change the way we market products to consumers in the future.  

It will then progress to a panel discussion, hosted by Dr. Alton, and made up of a unique mix of marketers, entrepreneurs, consultants, and academics who will give their take on the future of marketing, drawing on new concepts such as human-centric tech, and relating them to dependable marketing techniques such as the utilisation of consumer psychology. The panel includes; 

• Joan Buckley, Senior Lecturer in Marketing from CUBS 
• Pat Phelan, serial entrepreneur 
• DC Cahalane, Director of First Friday's with DogPatch Labs, CEO and Founder of Republic of Work 
• Michelle Power, founder of MPowered Collective

The event is catered with free finger food, tea, coffee, and wine served at the event. We hope all UCC students with an interest in marketing can join us - please complete this form to register (details provided will be used for student verification to grant access to the event on the night)

Thank you!