We are delighted to be able to provide a third series of free and charged webinars on all matters Social Media, video and content creation once again.
We are offering a new series of seven pairs of webinars presented by Rhea Freeman.
The first (A) in each pair is free to BETA members and the second (B) is charged for. Each session starts at 9.30 and runs for around 2 hours.
The topics being covered are ideal for those starting out as well as those with some experience and wanting to build your business’ presence.
You can pick and choose as you wish, doing the free courses only, both or some or all of the paid for sessions.
1. A- Create and manage a content calendar. Create authentic messages 29 September FREE
B- Batch content creation making professional images work hard and repurposing. 6 October
Looking at ideas around how to spread the burden of content creation beyond one team member.
Including use of brand ambassadors and sponsored riders in addition to other team members.
2. A - Create a virtual storefront with FB Shops. Sell products with Shops on Instagram. 13 Oct. FREE
B – Seasonal social media. Getting ready for Q4 including Black Friday, Christmas events and
Christmas and January sales. 20 October
3. A - Creative best practices and creative tips for Instagram stories 3 November FREE
B – Designing your own social media posts, headers and more through free tools like Canva
Tips to ensure brand consistency. 10 November
4. A – Audiences - Determine the audience you want to reach. 2 December FREE
Define who, where and when you want people to see your ads.
Discover tools to drive your business
B – Hashtags, hashtag research and tagging. 9 December
Why bother and how (including how to tag brand ambassadors, sponsored riders
How to amplify your presence on social media using tagging and hashtags for search and
categorising content for discover
Brand hashtags
5. A – Set marketing goals and telling your business story 12 January FREE
B – Websites and Social platforms 19 January
How to connect your social to your website
Making blog posts and products more social media worthy.
Testing different ideas to connect the two, driving email sign ups etc and inspire your audience
6. A – Create Instagram promotions in five steps and create an ad from your Facebook page
- Plan your advertising campaign
- Advanced ads manager strategies 9 February FREE
B – Planning and scheduling your social media including the “concept pillars” concept 16 February
7. A – Engage with people and build an audience 9 March FREE
Engage your supporters with Facebook including using groups and Lives
Sharing live videos on Instagram
B - Let’s make videos! 16 March
An interactive workshop where we go through stories, reels and pre-recorded videos including
features and repurposing.
Let’s go Live - going live, how to plan and other tools. Theory will be followed by practical sessions.
Further details of the content of the paid for sessions are available on request.
All sessions marked A are free of charge to paid up BETA members but attendance must be booked.
All sessions marked B are charged as follows:
The cost to register for one session costs £40 + VAT for BETA Members, £50 + VAT for SMS Members
The cost to register for two sessions costs £70 + VAT for BETA Members, £80 + VAT for SMS Members
The cost to register for three sessions costs £95 + VAT for BETA Members £110 + VAT for SMS Members
The cost to register for four sessions costs £115 per + VAT for BETA Members £140 for SMS Members
Any session over and above four costs an additional £20 per session for BETA members, £30 for SMS Members.
Non-members are welcome to access all paid for sessions at a flat rate of £50 per session.
