QUIZOPHILE- week 4
A weekly quiz prepared and presented by Aletheian Circle
 Topic - Revisiting Indian advertisements
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1. Print ads were published in India for the first time in a newspaper founded by an Irishman, James Augustus Hicky. Which newspaper?
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2. When the X ad highlighting the exuberance of the bunny rabbit and his infectious laughter aired for the first time on Doordarshan in 1980, the first Indian ad to feature a muppet, it made television history of sorts. The ad, featuring a human being disguised as a rabbit, got ingrained into the psyche of viewers. Soon the “Karram Kurram” song of the ad was on everybody’s lips. X is related to an Indian women's cooperative involved in manufacturing of various fast-moving consumer goods. The organisation's main objective is  the empowerment of women by providing them employment opportunities.Ad of What?
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3. For an average Indian housewife, the time which she had in the shower was the only time she was free from daily drudgery, a time which was only her own. For the ad of a famous soap brand, the director Alyque Padamsee focused on that freedom rather than other beauty products which focus on fairer, cleaner skin or some other form of personal improvement. Featuring Karen Lunel in a waterfall, which famous soap ad is being talked about?
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4.  Which ad agency claims to be the oldest existing Indian agency in Mumbai which was started in 1902?
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5. As soon as the ‘Black Lives Matter’ movement took the world by storm, people from all over the world have now begun to speak up on the issue of racism. Former West Indies all-rounder Darren Sammy also took a dig on the advertisements for a popular face cream product of Hindustan Unilever. In an interview by Outlook, Sammy was quoted saying “Your ad, says lovely people are the fairer people. That’s what it stands for, it hints at colourism”. Following this, Unilever had recently announced that they would remove a particular word from their product’s name that suggest a singular ideal of beauty. Which famous product?
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6. The first Indian actress to appear in a Lux advertisement was
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7. In 1966, Eustace Fernandez, art director of a famous brand decided to create something that would grab the attention of every housewife in the country in order to promote the brand. Dr Verghese Kurien suggested a mischievous little girl as a mascot with two requirements. It had to be easy to draw and memorable as most of the advertising would be outdoor media which required hand painting in those days and the hoardings had to be changed frequently. This mascot, since its inception, has been mobilized to comment on many events of national and political importance. Which famous mascot?
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8.  X is often called the Father of Modern Indian Advertising .He created Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, Hamara Bajaj. X also played the role of Muhammad Ali Jinnah in the oscar winning film 'Gandhi' by  ‎Richard Attenborough?
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9. Of the following personalities, who have appeared in a Cadbury's Bournvita ad?
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10. They are white creatures with ballooned bodies and egg heads who are used to promote various value added services of a mobile communication network of India. These characters are played by human actors in body suits. The idea of this characters was conceived by Rajive Rao. Which famous ad characters are we talking about?
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