Publicis x IFICA Internal Comms Benchmark Survey 2025

Welcome to the Publicis Groupe x IFICA Internal Comms Benchmark Survey. This survey is completely anonymous, and is designed to create the continent's first industry-wide benchmark guide for internal communications professionals. Our intention is to create a report based on this survey’s results that is free and available to all, to assist in reporting and benchmarking within the practice of internal comms on the continent.

Thank you for your time in taking part – please answer as honestly and thoughtfully as possible to ensure the benchmarks created from this survey are as accurate and helpful to the shared internal communications community as possible. Please do share this survey link with your internal communications professional network, so that we are able to compile results from as broad a sample size as possible.

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What industry do you work in?

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Where does your company have employees (what geographical location are the staff you are communicating to)? Tick all that apply.

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Required

What is the size of your company?

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What is the size of the internal audience you communicate to on a regular basis?

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How big is the internal communications team in which you work?

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Do you do everything in-house, or do you use supplier/agency support?

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If you do use agencies, please share which ones:

What best describes the working environment of the employee audience you communicate to? Tick all that apply.

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Required

Are you part of a central, group internal communications department, or are you part of a company’s specific business unit for which you do internal communications?

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What technology do you use to distribute most of your internal communications?

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Required

If you could weight the type of internal communications you typically send out on a regular basis, what % would you say makes up your messaging types:

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0% = never; 100% = always
0%
0-10%
11-25%
26-50%
51-75%
76-100%
N/A
C-suite messages (e.g. message from CEO)
Compliance and regulatory messaging
Human Capital/Resources messaging
Incentives and rewards messaging
Business news messaging
Business strategy messaging
Messaging on behalf of key business functions e.g. IT, Wellness etc.
Lifestyle messaging
Thought leadership and opinion messaging

What technology do you use to measure your internal communications? Tick all that apply.

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Required

Which channels do you use for internal communication? Tick all that apply.

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Required
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