Social Branding – Growing Stakeholder Engagement and a Better World
時 間:108年6月4日(星期二) 11:00-13:00
地 點:管CM4112
講 題:Social Branding – Growing Stakeholder Engagement and a Better World
講 者:吳世家博士Dr. Shih-chia Wu (香港中文大學新聞與傳播學院, 企業傳播碩士課程專業顧問/教授Professional Consultant, School of Journalism and Communication, The Chinese University of Hong Kong)
主 持 人:王紹蓉Dr. Shao-jung Wang (行傳所副教授兼管院國際交流辦公室主任Associate Professor, Institute of Marketing Communication and Director of International Relations Office, College of Management)
主辦單位:管院國際交流辦公室International Relations Office, College of Management、IBMBA