Welcome, we're so excited you are here!

Celo Foundation & IDEO Last Mile Money are partnering to offer design reviews for startups building digital financial services on Celo. We want to help you build design thinking fluency, and brainstorm together on product design challenges you’re facing, to improve the overall user experience for new internet users—ultimately in service of designing web3 experiences that are inclusive, accessible and intuitive for last-mile users.

Interested ventures are invited to apply using this form to book a one hour (virtual) meeting with IDEO designers and brainstorm with us on solving specific product challenges. Ventures will be selected based on their stage, focus on emerging markets users, and overall impact. Selected ventures can expect actionable feedback, ideas, and access to Last Mile Design Patterns Library with reusable assets.

Deadline: You can apply any time until January 11th (though we encourage you to apply early as we have limited slots!)

About the Celo Foundation

The Celo Foundation was founded in 2017 to support the growth and development of the decentralized, open source, mobile-first Celo platform to help build a carbon-negative financial system that creates the conditions of prosperity for all. The Foundation is guided by the Celo community tenets and contributes to education, technical research, environmental health, community engagement, and ecosystem outreach—activities that support and encourage an inclusive financial system. For more about Celo, visit https://celo.org 

About IDEO Last Mile Money

IDEO Last Mile Money is a five-year initiative focused on accelerating the transition of unbanked people to the digital economy, run by IDEO, a global design and innovation firm.


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Please check to see if you meet our eligibility criteria. You must meet all the following criteria to qualify for a spot. *
Required
Your name (first name, last name) *
Your company's name *
Your email *
Company website *
Your designation/role *
Please share your pitch deck or link to any material (blogpost, white paper, Twitter thread etc.) that describes what your product does. *
Who are your target users? *
Please be specific! It's more helpful for us to hear "Informal merchants selling groceries and daily necessities in Lagos" rather than "All business owners in Sub Saharan Africa".
Tell us about 1-2 design challenges you're facing. *
The more specific you can get, the better it is for us. Here's an example - 

We're building a working capital app for informal merchants. We have two key challenges: 
  • Today, our field agents need to physically walk-up to merchants at their stores, pitch our product and onboard them. Merchants find it hard to download and sign-up on their own. How might we move at least 20% of signups to digital signups in the next 6 months?
  • Merchants fall behind on repayments because they don't use our mobile app and forget to keep track of dates. As a result, many of them incur late fee and that leads them to stop using our service to take out a repeat loan. How might we better support merchants through the repayment journey?
OPTIONAL - If you have them handy we'd love to see a product walkthrough video and/or a link to your screen designs. 
How did you find out about this opportunity?
Anything else you'd like us to know?
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