Indiemono Official Editorial Pitch
This form has to be filled up for every song we release together :) cheer up, it's not difficult.
If you've got doubts send us an email to victor@indiemono.com or dam@indiemono.com
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Name of the track *
Artist / Band *
Release Date *
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How to make a great description for an editorial pitch?
A correct format for editors to take it seriously is to have a rich description of the song. A great description gives a situation on where you are as a project, what is interesting about it and references everybody understands. A compact one would include the 'vibe' of the song (mood tags!) and, if you want, references to official playlists you can fit in. Here you have a couple examples of good practices:

"First single of 2021 from the Yokohama-born Tokyo-based artist whose musical style mixes influences from J-pop, rap, hard rock, and electronica. She has been selected as 2021 SXSW Music Festival, which will be taking place virtually. A mini North American tour is scheduled for November. Her 2020 mini-album LOVETHEISM received press from The Needle Drop, Billboard, and Stereogum ["imagine if 100 gecs were (1) sincerely openhearted and (2) Japanese"], among others. Stereogum previously opined that "Haru Nemuri is a Japanese woman making some of the wildest genre-defiant music I’ve heard in a while...Art Angels would be a suitable reference point, if Grimes was Japanese and performing with her finger in an electronic socket and it all took place inside a video game." In 2020, her song "Seventh Heaven" was featured as the theme song of the Japanese movie "Colorless."

or a shorter version example

"Single from the Swiss producer and DJ. Features frequent collaborator and vocalist Emilia Sonate. "Fallin’ Apart" is a buoyant, danceable dedication to the onset of Spring and the relaxing feelings it brings. Adon is a classically trained musician working in the pop sphere. His debut single is a perfect fit for dance and pop playlists."
Description of the product / Blurb *
What is a promo plan and why you send it?
Official DSPs such as Spotify are interested on the impact of the song - and the prevision you'll have around it. So for example, if you're willing to invest thousands of dollars on Instagram or Tiktok campaigns, they will be pleased to know. But it's not all about the money; if your plan involves a series of innovative campaigns on social media, even if they are only shared and not promoted, it can click with some too. The aim is for the song not to feel being dropped to the ocean of music without an effort to move it to potential audiences. We'll also send our usual workflow, such as sending the song to official and independent channels out there - but it will help to have your input too.

Mention the platforms, the kind of media and how you are planning to impact your potential audience.
Don't worry if this is a long rich plan - the editors will love it!
Promotional Plan *
Social Networks *
Add your socials with links and your team members if needed.
Folder with promotional files (Drive/Dropbox link) *
This is pretty essential. Every media you can provide (tiktok and IG vids, pictures or whatever) will help create a visual universe to the editors and to ourselves too. Don't forget to open permissions for public viewing as we'll share directly. Creating folders with different categories can be a great idea. Include artist pictures, cover artwork, song file and promo materials.
Quick check. Did you include... *
Required
If there's a video...
They will give it an extra potential love! Fill up these in case you have private view and download links.
Private Video Stream
Video Download Link
Video Release Date
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YYYY
Any extras you want to add?
Anything else you want to discuss?
Reach us out to victor@indiemono and dam@indiemono.com to discuss more about this form. Thanks!
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