A V Educational Society's- Degloor College, Degloor
Internal Examination ( TY) Subject: Marketing Management 
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1. Which divides buyers into different groups based on social class, lifestyle and personality characteristics *
2. A firm is abusing segmentation when it *
3. Readiness stage and attitude towards product are major segmentation variable in which category *
4. Which environment consists of factors that affect consumer purchasing power and spending patterns *
5. The main demographic force that marketer monitor is *
6. In effective target market, marketers should focus on *
7. Lifestyle is an example of which type of segmentation variable *
8. Which of the following is an example of a behavioural segmentation base *
9. Demographic is a study of *
10. Which of the following is not a recognized basis for segmenting markets *
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