The Love Story Interview of Google Adwords Marketer Position
The Google Adwords Marketing Intern position is designed to increase social impact and to bridge those who need our services with our program services. Our mission is to inspire the broken hearted to transform pain into purpose through expressive writing.

In this position, the Marketing Intern will:

Work with CEO on optimizing, running, and building effective Google Campaigns for effective conversion and mission compliance.

Basic Requirements include:
A proficient command of American English language and/or above proficiency.
Google Adwords campaign experience and/or willingness and commitment to learning/improving.
Wordpress and Landing Page design experience and/or willingness and commitment to learning/improving.
The agility to work remotely online with minimal supervision.
Responsible, committed, and willingness to learn new skill sets.


Compensation:
This is an unpaid internship position with a 4 month commitment at five hours per week for approximately 20 weeks. Our team will be working remotely via Zoom & #Slack.
You will gain hands-on experience in Google Adwords for non-profit work;
Google Adwords training;
Build Marketing skills;
Critical Thinking skills;
and Philanthropy experience.

In the next 10-15 minutes, you will be given case studies of specific company problems and tasked to problem-solve each scenario. Once you have finished the Pre-Interview Questions, you will setup a time with our Program Director to go over your answers and to ask any questions you may have about our company.
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#1. "Understanding Aaron Whitney" — Our organization currently has a Persona-differentiated campaign strategy. Below is the persona profile reflecting one of our 9 ideal target markets, Aaron Whitney: Aaron's persona reflects the boy who cries in silence. He is shy, unable to express himself, yet the silver lining in this is that deep deep down he is highly artistic and intelligent. He comes from a broken home, is misunderstood, distant from his family, unable to communicate or open up. Huge fears of being rejected. Aaron is BIG on privacy, and  constantly feels like he is an outsider. Problem: If you were in charge of getting Aaron to begin journaling on our website, what would you write on our landing page*to reach someone like Aaron? How do we invite him in a way that resonates with him? *the landing page is the first page you land on when you click into our website. *
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#2: "Micro-Analysis" You take a look at how certain keywords are doing in a campaign we have called, "Christina," and the results are as such below. What are the keywords that are doing well? What would be the logical next step for high converting keywords? *
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#3: "Campaigning for Christina" Background: Christina is heartbroken from a recent breakup. She has become emotionally attached to her boyfriend and has invested her identity and self-worth based on the relationship. Now that the relationship is gone, she has given up on love and is barely holding. She finds no joy in living life right now. Problem: How can we speak Christina's language that heartbreak is part of the process of growth and transformation? You take a look at this particular adgroup (see picture below) and see that Christina's keywords are as such. How can you write a more effective ad than the one that is currently displayed? Start with headline 1, then headline 2, then description keeping in mind the character limit of each section. *
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#4: "Kim, Let's Journal Together!" Background: Kim has a hard time communicating her feelings. She is constantly dealing with negative self-talk yet she is highly intelligent and intuitive. Stress and overthinking has caused her to have less sleep and develop bad eating habits which affect her overall health. Problem: How can we speak Kim's language while showing her that expressive writing through the Mirror Darkly service we offer could definitely help solve some of her major problems? Please go to www.thelovestory.org/journal-together for reference.
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