Customers awareness and preferences about vegan leather goods and sustainable brands
Dear Participant,

I am a Master's Student at ESMOD Paris. In order to collect important data for my thesis I am conducting a survey on the customers choices in sustainable fashion and their awareness about vegan leather goods.

It will take only a few minutes for you to complete the questionnaire and your answers will help me a lot on my research.

Thank you very much for your participation!
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Please indicate your gender *
Please indicate your age *
In which country are you living in? *
What is your occupation? *
Do you know any vegan fashion brand? *
Have you ever bought any vegan leather good piece? (bags, wallets, belts …) *
If you answered no to the previous question, please indicate the reason why you don’t buy vegan leather goods?
Clear selection
In your opinion, when a brand is vegan does it means it is also sustainable? *
What is the two most importants characteristics of an eco-responsible fashion brand in your opinion? *
Required
For you, “Made in France” means the product is necessarily sustainable? *
Do you think that an european brand can be environmentally friendly and ethical with the production outsourced to Asia? *
Is it important to you that a vegan brand offers a wide variety of products? (many colors, materials, shapes, finishes and designs) *
It is not important
it is very important
What influence the most your purchase for sustainable fashion items? Please choose 2 answers. *
Required
Does the way a brand communicates and its digital presence (social media, website) impact your purchase? *
Where do you prefer to buy sustainable and/or vegan bags and wallets? Please choose 2 answers. *
Required
Would you buy a bag made of a material you never worn before on the internet? *
What could help you decide to purchase a vegan bag made of a material you never worn: (Please choose 2 answers maximum) *
Required
On a scale of 1 to 5, how much do you value the customer experience in a physical store? *
It is not that important
it is really important
Your opinion about a brand can change by touching its products and getting to know them better (in person)? *
Do you feel more motivated to make a purchase from a brand if you follow and admire the founders or artistic directors of the brand? *
If a vegan young brand launches a collection in collaboration with a big and prestigious brand, would it convince you to buy its products and become a regular customer? *
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