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DISCOVERY INQUIRY
Oh, glad you're here. WELCOME!
Please take the time to review this discovery form so that we can determine how to service and grow your brand to SHINE further and faster - through the competitive clutter.
Best Always,
Phylencia "PT" Taylor & Roseann Fernandez
Co-Founders - BrandLabUS.com
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Email
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Your email
Please enter the today's date...
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MM
/
DD
/
YYYY
Company Name
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Your answer
Company Website
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Your answer
Your Name
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First and last name
Your answer
Are you incorporated?
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Choose
Yes
No
Not Sure
Do you have a tax ID #
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Yes
No
Your phone number (000)000-0000
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Your answer
CONTACT - I'd prefer to be reached via
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Phone
Email
Text
Other:
Required
How many units have you produced to date? (PRODUCT BUSINESSES ONLY)
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less than 5,000 units
5,000 - 10,000
10,001 - 20,000
20,001 - 30,000
30,001 - 50,000
over 50,000 units
MY BUSINESS IS NOT PRODUCT CENTRIC
Other:
My goal in working with Shine New Age Media is to...(what do you need to do better?)
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Your answer
How many decision makers are in your business?
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Choose
1 person
2 people
3 people
more than three partners or stakeholders make decisions for our business
Years in business?
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Your answer
Which area of your business do you struggle with the most ?
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Your answer
Which areas do you need help with most?
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RESEARCH
BRANDING
SALES PACKAGES
DIGIAL AESTHETIC
EMAIL MARKETING
BUSINESS DEVELOPMENT / ASSESSMENT
NEW PRODUCT DEVELOPMENT
I want to create CUSTOM PACKAGES
Other:
Check All that Apply - Have you ever conducted or explored...?
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Competitive Analysis
Consumer Research
Brand Essence, Positioning, POD, Value Proposition
Other:
Required
How have you tried to solve these business challenges thus far?
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Your answer
How does this business struggle make you feel?
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If yes, please explain the how and why? If no, please write n/a.
Your answer
In the past I've worked with...
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Consulting Agencies
Public Relations
Influencers: Bloggers/Vloggers
Boutique Agencies
None of the above
All of the above
Other:
My brand is a...
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Product
Service
Both
Other:
Required
Do you think you need a brand refresh? logo, tag line, brand identity?
Yes
No
Maybe?
MY AUDIENCE - My target audience is? 1) Primary 2) Secondary What do you know about your audience interests? If you do not know, no worries. Insert, "I'm not sure."
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Your answer
What is your unique selling proposition (USP)? In 2 sentences describe your USP?
Your answer
What are five adjectives to describe your brand?
Your answer
Do you have a unique brand story related to your brand, brand logo or tag line? Storytelling connects emotionally to consumers. Stories shape brands and vice versa.
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Your answer
My company creates an annual budget yearly?
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Incremental - meaning you determine how to pay as project arise.
Yes
No - We create a budget for projects as they arise.
Other......
Other:
My top three (3) growth areas are...
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Please list below - 1) Growth Area #1 2) Growth Area #2 3) Growth Area #3
Your answer
CHANNEL OF TRADE - Where are you distributed? Check all that apply.
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E-Commerce Site(s)
Major Retail Stores: Target, Walmart, CVS, Walgreens, WholeFoods, etc...
Boutique Retail Stores
Amazon
Speciality Wholesale
Brick and Mortar
Other:
Required
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