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SCPGA CATALYST WEBINAR SERIES
July 30th, 2020
Zeb Welborn, CEO of 19th Hole Media
"How To Become A Social Golf Pro"
Catalyst Quiz: A score of 70% or higher will earn 1 MSR credit for attending.
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1.
Zeb Welborn began his golf career at which Southern California golf course?
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1 point
San Dimas Canyon
Trilogy
Los Serranos
None of these
2.
Welborn Media was the business of the year in 2013.
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1 point
True
False
3.
According to the presenter, social media is changing our economy as well as how we communicate with each other.
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1 point
True
False
4.
Which is a decisive factor in whether or not social media is effective as a marketing tool?
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1 point
Shows price value
Encourages more than one purchase
Is interactive
None of these
5.
According to the presenter, 90% of all golfers are on social media.
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1 point
True
False
6.
According to the presenter, the 55 and older demographic is the faster growing segment of the market.
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1 point
True
False
7.
According to the presenter, social media is word of mouth on steroids.
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1 point
True
False
8.
Identifying __________ is essential to building a positive following on an ongoing interactive social media following.
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1 point
Brand Ambassadors
Nay Sayers
Who isn’t using social media
None of these
9.
The presenter’s favorite aspect of social media is that it serves as an ongoing focus group tool.
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1 point
True
False
10.
According to the presenter, the worst thing you can do with a negative posting on social media is to:
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1 point
Reach out to person who posted the comment and fight back with excuses
Ignore it
Reach out to the person who posted the comment and give them a free year of green fees
None of these
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