A study examining the benefits that TikTok offers to the London marketing sector.

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The aim is to investigate the potential benefits of TikTok as a marketing tool in the London area, as well as the impact that the platform has on its viewers. Participation in this study is voluntary, and your personal information will be kept confidential. Only the researchers involved in this study will have access to the data collected. Your data will be anonymised, and your name will not be used in any reports or publications resulting from the study. The data collected will be used to determine the level of influence that the London marketing sector has on TikTok. All information collected will be destroyed after six months and will not be used for any other purpose. If you choose to participate, you may withdraw from the study at any time by closing the web page. However, once you have submitted your responses, your data will be anonymised, and it will not be possible to withdraw your participation. By proceeding with the questionnaire, you are providing your consent to participate in this study. If you have any questions or concerns about this study, please contact me, Khushwin Kukreja, the researcher at the following email address: Khushwin27@gmail.com.

Do you consent to participate in this study?
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Yes

I can confirm I am 18+
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Yes

What is your current level of familiarity with TikTok?
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I use it regularly

I use it rarely

I have heard of it but never used it

I am not familiar with it

How long do you watch TikTok videos per day?

Less than an hour

1-2 hours

2-3 hours

3-4 hours

4+ hours

Have you seen any marketing campaigns on TikTok? What would they be?
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Have you personally made a purchase or engaged with a brand on TikTok?

Have you ever visited a store or website after seeing it featured in a TikTok video?

Do you believe that TikTok is an effective marketing platform?
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Which industries do you think can benefit the most from TikTok marketing?

Fashion and beauty

Food and beverage

Technology

Entertainment

All of the above

Other:

Have you ever attended an event or activity after seeing it promoted on TikTok?
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Yes

If yes, can you describe the event or activity and how it was promoted on TikTok?

If no, have you ever been tempted to attend an event or activity promoted on TikTok but ultimately decided not to? If so, what were your reasons for not attending?

Do you trust the recommendations of TikTok influencers? Give your reasoning.
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Do you think TikTok is a more effective marketing tool compared to other social media platforms?
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Yes

Maybe

Other:

Would you be more likely to purchase a product or service if it was featured in a TikTok video compared to other forms of advertising?
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Least likely

Most likely

Have you ever created content on TikTok?
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Yes

If yes, how frequently do you create content on TikTok and what type of content do you post?

How do you come up with ideas for your TikTok content?

How significant is the number of views or likes your TikTok content receives to you?

How has creating content on TikTok affected your view of the platform as a viewer or consumer of content?

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