Full-time Marketing Manager Application (Kasta.io)
At www.kasta.io, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.

Marketing Manager Responsibilities:
* Develop strategies and tactics to get the word out about our company and drive qualified traffic
* Deploy successful marketing campaigns and own their implementation from ideation to execution
* Experiment with a variety of organic and paid acquisition channels like content creation, content curation, PPC campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, affiliate marketing and more.
* Produce valuable and engaging content for our platforms that attracts and converts our target groups
* Build strategic relationships and partner with key industry players, agencies and vendors
* Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
* Oversee and approve marketing material
* Measure and report on the performance of marketing campaigns, gain insight and assess against goals
* Analyze consumer behavior and adjust advertising campaigns accordingly

Marketing Manager Requirements:
* Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
* Solid knowledge of website analytics tools (e.g., Google Analytics)
* Solid Experience in setting up and optimizing Google Adwords campaigns, Facebook & Instagram Ads
* Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
* A sense of aesthetics and a love for great copy and communication
* Up-to-date with the latest trends and best practices in online marketing and measurement
* Strong project management, multitasking, and decision-making skills
* Solid SEO knowledge
* Solid Experience in Social media marketing
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How many years of experience do you have working with marketing? *
What in your opinion makes a good marketing manager? *
What in your opinion is important to think about when creating a marketing campaign from start to finish? *
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