Networking -Partnership Building

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What is the role of a Customer Relationship Management (CRM) strategy in an NGO? *

1 分

to increase the effectiveness of the marketing strategy.

to lead to organizational development.

to increase the effectiveness of the fundraising strategies.

to increase the effectiveness of the volunteer management strategies.

all of the above.

Which is the most important criteria for choosing a facilitator? *

1 分

The capital of trust of the facilitator.

The social position of the facilitator.

The wealth of the facilitator.

The position in an NGO.

All of the above.

Which of the following are the benefits of licensing for NGOs? *

1 分

Notoriety & awareness for a cause and for the organization.

Capacity development.

Incomes.

All of the above.

What is the role of a facilitator? *

1 分

Makes the access to financing easy for an organization / for a partnership.

S/he helps a group of people or organizations understand their common objectives and plan to achieve them, while remaining neutral.

Explains the stakeholders of an NGO the benefits related to the organization.

Which of the following characterizes a partnership: *

1 分

It is based on an agreement setting the framework of cooperation and forms of action.

It comprises at least 3 partners from different countries

It functions for at least 5 years

Which of the following describes best the concept of relationship marketing? *

1 分

An approach / strategy which aims to built long-lasting relationships between NGOs and various partners, its beneficiaries or stakeholders, by designing projects and services which exactly meet their requirements or needs.

The process of buiding relationships with the beneficiaries of an NGO, by providing them services and keeping them informed.

The process of developing a communication strategy, aiming both online and offline stakeholders.

Which of the following activities is not part of the customer relationship management implementation? *

1 分

Consolidate customer data and set customer segments.

Link the delivery of a service to the fundraising campaign.

Reevaluate the strategy and develop new approaches.

All of the above.

Which are the factors determining the success of a coalition? *

1 分

The existence of a formal agreement.

The maintenance of good relationships inside the coalition.

The existence of an extensive budget.

Selecting the right endorser is very important. Which are the criteria you recommend for selecting one? *

1 分

The image and influence of the endorser among stakeholders and organization’s communities.

The managerial position of the endorser on the organization.

The socio-demographic characteristics of the endorser.

All of the above.

Which should be the content of a partnership agreement? *

1 分

Name of the partners; Activities developed together; Period of time for cooperation.

Objectives; Responsibilities of partners; Contributions of partners; Mechanism of cooperation; Division of benefits.

All of the above.

Which of the following is not a form of licensing? *

1 分

Patents.

Logo.

Pictures/music.

Customer data-base.

Which are the main factors influencing the effectiveness of the activity of a facilitator? *

1 分

The social position and the financial independence of the facilitator.

The position in the organization of the facilitator.

The relevant and extensive knowledge, skills and experience in the domain considered.

All of the above.

How do you consider the role of the media in order to help develop the activity of an NGO? *

1 分

Media is an information channel.

Media is an effective fundraising tool.

Media representatives could be credible and influencing advocates for a cause.

Which are the factors determining the existence of a long-term coalition? *

1 分

A joint project financed by the EU.

Mutual trust and joint advantages.

Existence of key-persons working for several organizations in the coalition.

Being part of a coalition offers an NGO the following advantages: *

1 分

A larger base for consulting.

The possibility to have a more relevant influence.

Access to know-how.

Increased visibility.

All of the above.

Among the places to find partners for joint development projects, an NGO could consider: *

1 分

Conferences, seminar, workshops, professional organizations

Existing platforms and networks

Events and ongoing projects

All of the above

In order to increase the effectiveness of a partnership, an NGO should: *

1 分

Attract new members in the partnership.

Exchange information in the framework of an existing partnership.

Invest in an extensive communication campaign.

All of the above

Which of the following facilitate the effectiveness of a partnership? *

1 分

All the organizations involved in the partnership fully understand their commitments and responsibilities.

Organizations are developing an annual report on the outcomes of the partnership.

Annual extension of the partnership.

All the previous aspects are influencing the effectiveness of a partnership.

When referring to sponsorship, which of the following sentences is not valid? *

1 分

Sponsors are vital for many NGOs to operate.

The need for resources justifies the acceptance of any sponsor.

The image of the sponsor influences the images of the sponsored NGO.

21. Which of the following is true: *

1 分

Media covers all projects /activities/ innitiatives with a positive impact on society.

Media is investigating the impact on society that an NGO has.

Having effective partnerships with media is the result of long-term efforts.

Designing and ensuring personalized experiences is: *

1 分

Part of the customer relationship management strategies.

A strategy contributing to the development of new partnerships.

Leading to increased visibility of the organization.

All of the above.

Networking of an NGO is facilitated by: *

1 分

Monitoring and capitalization on the ideas emerged from dialogue/cooperation during events /projects.

Increased frequency of newsletters of the organization.

Involvement of volunteers in all the activities of the organization.

All of the above.

What is recommended in order to gain media support for a cause? *

1 分

To provide media representatives facts as arguments relevant for a wider public.

To periodically and extensively inform media on the activity of the organization.

To monitor the media articles referring to the organization.

Which of the following are examples of crowdsourcing: *

1 分

Crowdfunding.

Idea competitions.

Innovation contests and hackathons.

All of the above.

Which of the following is part of the process of media partnership planning? *

1 分

Identify, see what motivates and understand the media partners before selecting and contacting partners.

Sign media partnerships specifying the obligation of the media partners to present regularily all the activities of the organization.

Periodically orgamize press conferences to present all the projects and activities of the organization.

Which of the following ensure personalized interactions of an NGO with its partners and stakeholders? *

1 分

Adapted communication.

Design and ensure personalized experiences.

Multi-channel contact points.

All of the above.

Which is the role of an endorser? *

1 分

to raise awareness of a cause

To promote the activity of an NGO

To contribute to fundraising campaigns

All of the above

Which of the following best describes the concept of Customer Relationship Management (CRM)? *

1 分

The process to develop projects to effectively answet to the needs of the customers of an NGO

A strategy aiming to help the beneficiafies of an NGO to find information and projects to satisfy their needs

An approach aiming to develop strategies for developing effective interactions between an organization and its customers. In the case of NGOs, the main customers are its beneficiaries

All of the above

Which of the definitions below best describes a liaison in a partnership? *

1 分

a person who serves as a bridge between an NGO and other organizations in a partnership/coalition, between groups of interests

A person who takes the decision in relation with the relationships between a partnership and other organizations

An organization that facilitates the contact with stakeholders.

An NGO should have in mind the development of long-term relationships with sponsors by: *

1 分

Keep the sponsor informed with the activity of the NGO and its progress.

Each sponsor should be thanked in a specific, proper way.

Invite the company representatives to various relevant events and create networking opportunities.

All of the above.

The system of relationship marketing includes the following: *

1 分

Increasing the audience of an organization.

Engaging stakeholders.

Evaluating the impact of the projects developed by the organization.

All of the above.

After the end of the partnership, an NGO should consider the following in order to further develop the cooperation: *

1 分

Evaluate the outcomes and include the results in the annual report.

Thank the partners for the cooperation.

Develop a follow-up strategy addressed to the partners.

All of the above

Who of the following persons would act more effectively as a facilitator? *

1 分

The president of one of the NGOs member of a partnership.

A well-known professional.

A journalist / a blogger.

All the above mentioned persons.

How would you define the concept of licensing? *

1 分

A form of strategic alliance which implies the sale of a right to use certain intellectual property in a defined way.

A certificate allowing an NGO to sign partnerships with specific organizations.

An amount of money an NGO receives as a service provider.

An NGO should have in mind the following prior to starting cooperating with a certain sponsor: *

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Attract the attention of the sponsor by repeatedly being covered in mass media.

Promise that sponsor would be the only one accepted from that specific economic sector.

Develop a set of criteria for evaluating relationships with potential sponsors.

For effective endorsement, an organization should: *

1 分

Informed the endorser on the evolution of the campaigns in which s/he is involved.

Develop the relationships with the endorser.

Involve the endorser in planning the next steps of the campaign.

Publicly recognize the contribution of the endorser.

All of the above.

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