CCE- 404 MKT SC – MKT- 06 Marketing Strategy

JavaScript isn't enabled in your browser, so this file can't be opened. Enable and reload.

MBA-IV SEM-IV 2021-22 CCE

S. P. Mandali's
Prin. N.G.Naralkar Institute of Career Development & Research
536 Shaniwar Peth, Appa Balwant Chowk (ABC Chowk) Pune-411030

Email *

Student Name *

Roll No *

Class / Division *

MBA Specialization *

Subject *

CCE-404 MKT SC – MKT- 06 Marketing Strategy

MBA-IV SEM-IV 2021-22 CCE

1. The extended Ps of service marketing mix are :

A. People, Product, Place

B. Price Physical Evidence, Promotion

C. Physical Environment, Process, People

D. Product, Process, Physical Environment

Clear selection

2. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

A. Selling

B. Advertising

C. Barter

D. Marketing

Clear selection

3. What is the basic property of a service which makes it different from a product.

A. Shape

B. Size

C. Very expensive

D. Intangibility

Clear selection

4.Which one of the following phrases reflects the marketing concept?

A. The supplier is a king in the market

B. Marketing should be viewed as hunting not gardening

C. This is what I make, won’t you please buy it?

D. This is what I want, won’t you please make it?

Clear selection

5. The task of any business is to deliver ________ at a profit.

A. customer needs

B. customer value

C. products and services

D. improved quality

Clear selection

6.The solution to price competition is to develop a differentiated:

A. product, price, and promotion.

B. offer, delivery, and image.

C. package and label.

D. international Web site.

Clear selection

7. You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?

A. Modified rebuy

B. Straight rebuy

C. Modified straight rebuy

D. Consumer buy

Clear selection

8. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

A. Customer perceived value

B. Marketing myopia

C. Customer relationship management

D. Customer satisfaction

Clear selection

9. A change in an individual's behavior prompted by information and experience refers to which one of the following concept?

A. Learning

B. Role selection

C. Perception

D. Motivation

Clear selection

10. ________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

A. Market-skimming

B. Value-based

C. Market-penetration

D. Leader

Clear selection

11. While buying milk which kind of behaviour is displayed by a person?

A. Extensive problem solving behaviour

B. Routinized buying behaviour

C. Variety seeking behaviour

D. None of the above

Clear selection

12.________ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.

A. Consumer

B. Business-to-business (Industrial)

C. Reseller

D. Institutional

Clear selection

13.Which of the following is NOT considered a type of reseller?

A. wholesaler

B. retailer

C. manufacturer

D. distributor

Clear selection

14.The promotion “P” of marketing is also known as ________.

A. Product Differentiation

B. Distribution

C. Cost

D. Marketing Communication

Clear selection

15.When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.

A. indirect marketing

B. direct marketing

C. multi-level marketing

D. integrated marketing

Clear selection

16.In marketing theory, every contribution from the supply chain adds ________ to the product.

A. value

B. costs

C. convenience

D. ingredients

Clear selection

17. Good marketing is no accident, but a result of careful planning and ________.

A. execution

B. selling

C. strategies

D. research

Clear selection

18. Marketing management is ________.

A. managing the marketing process

B. monitoring the profitability of the company’s products and services

C. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

D. developing marketing strategies to move the company forward

Clear selection

19. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?

A. An image

B. A service

C. A good

D. An idea

Clear selection

20. Marketers often use the term ________ to cover various groupings of customers.

A. people

B. buying power

C. demographic segment

D. market

Clear selection

21. The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.

A. production

B. selling

C. marketing

D. holistic marketing

Clear selection

22 .Which of the following would be the best illustration of a subculture?

A. A religion.

B. A group of close friends.

C. Your university.

D. Your occupation.

Clear selection

23. The buying process starts when the buyer recognizes a _________.

A. Product

B. an advertisement for the product

C. a salesperson from a previous visit

D. problem or need

Clear selection

24. If actual performance exceeds the expected performance of the product, Then customer is ___________________

A. Satisfied

B. Dissatisfied

C. Delighted

D. Neutral

Clear selection

25. Bread and milk are which kind of products?

A. Specialty Products

B. Convenience products

C. Shopping products

D. Unsought products

Clear selection

Submit

Clear form

Never submit passwords through Google Forms.

This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy

Forms