Understanding the Chinese Market China is emerging to be one of the most exciting yet competitive markets for global brands. With the penetration of new technology, the introduction of redefined business models, and the emergence of more sophisticated consumers, China is gaining importance beyond the volume: it is shaping up to be the ground zero for next generation of global trends. What does the real China market look like? How do we understand the emerging needs? What do they have in common with the developed market and what makes them unique? And how should global brands approach this opportunity? 

In this sample class, Dr. Ying ZHANG, Professor of Marketing and Behavioral Science at Peking University's Guanghua School of Management, will share his thoughts and insights on these questions.

Date: 13th June 2023