March 17th-April 1st

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Email *

First Name *

Last Name *

Age *

Phone Number *

Gender *

Female

Male

Non-binary

Something Else

Prefer not to say

What is your sexual orientation? *

Straight or heterosexual

Lesbian or gay

Bisexual

Queer, pansexual, and/or questioning

Something Else

Ethnicity *

White or Caucasian

African American or Black

Hispanic or Latino

Asian

Pacific Islander

Middle Eastern

American Indian or Alaskan Native

Mixed Race

Something Else

What CITY do you live in *

What COUNTY do you live in *

What STATE do you live in? *

Arizona

California

Colorado

Nebraska

Some other State

What is your Zip Code

What region do you live in? *

Midwest

Northeast

South

West

What area do you live in? *

Urban

Suburban

Rural

Highest Level of Education *

Less than High School

High School/GED

Some College/Trade

Associates Degree/2 year

Bachelors Degree/4 year

Some Post Grad education

Post Grad/ Masters Degree

Employment Status *

Full time

Part time

Self Employed

Full Time Student (Unemployed)

Homemaker

Retired

Unemployed

What is your current occupation? (please list previous if unemployed, homemaker or retired) *

What industry do you work in? (please list previous if unemployed, homemaker or retired) *

Annual *Household* income (Everyone working adult in your home combined) *

Less than $30,000

$30,000-39,999

$40,000-49,999

$50,000-59,999

$60,000-69,999

$70,000-79,999

$80,000-89,999

$90,000-99,999

$100,000 or more

Marital Status *

Single (Never married)

Single (Living with partner)

Married

Seperated

DIvorced

Widowed

Do you own or rent you home? *

Own

Rent

Some other living arrangement

What type of home do you live in? *

Apartment

Condo

Mobile Home

Single Family home

Townhome

Something Else

If you have children, how old are they? *

0-12 months

1-2

3-4

5-6

7-8

9-10

11-12

13-14

15-17

18+

I do not have children

Required

What is the year of your vehicle? *

What is the Make of your vehicle? (Ford, Chevrolet, BMW, etc.) *

What is the Model of your vehicle? (Escape, Tahoe, X3, etc.) *

Are you responsible for your utility / water billing? *

Yes

Are you aware that you are living in a water-stressed area that has water conservation policies in place? *

Yes

Using a scale from 1 to 5 with 1 indicating ‘not at all concerned; and 5 indicating ‘very concerned’; how concerned would you say you are with water conservation in your area? *

Not at all concerned

Very concerned

What, if anything; are you, yourself personally doing to conserve water usage? If you are not and/or don't care - please put "NA." *

Which of the following activities do you do, if any? *

Limiting the amount of energy you use in your household

Installing devices that save energy (i.e. Smart Thermostat; energy saving light bulbs; energy management system, lighting control systems; etc.)

Take conscious efforts to conserve water which might include using water saving devices such as an “aerator”, a special shower head or water saving toilet - PLEASE SPECIFY: ___________________________________________________

You are conscious of where your food comes from and how it is grown, harvested and transported

You compost your food waste products

You shop sustainably and donate your used clothes and home goods as needed

You try not to use your car often or car-pool or find alternative methods of transportation

You installed and use either solar or wind power

You avoid or limit the use of plastic

You recycle on a daily basis

You drive an electric vehicle

You are conscious of what your personal care products are made of- natural & organic ingredients

You are conscious of what your home care (cleaning) products are made of- natural & organic ingredients

Reusables – you try to bring reusable items such as bags, cups, utensils when out and about

Other practices, you would like to specify:

None of the Above

Required

How concerned are you about the impact climate change will have on you or your family over the next 10-50 years? *

Extremely concerned

Very concerned

Somewhat concerned

Not very concerned

Not at all concerned

How committed are you to green efforts? *

Extremely concerned

Very concerned

Somewhat concerned

Not very concerned

Not at all concerned

What do you think about laws or regulations that would encourage people to make greener choices in their everyday life? *

Extremely Supportive .

Somewhat Supportive

Neither Supportive nor Unsupportive

Somewhat Unsupportive

Extremely Unsupportive

Who in your household is the primary decision maker and purchaser for the personal care or beauty products that you, yourself, use? *

Self

Spouse

Shared Equally between self & spouse

Someone Else

In the past three months, which of the following personal care products, if any, have you, yourself, purchased and used? *

Body Wash

Bar Soap

Shampoo or shampoo substitute

Conditioner

Anti-perspirant or Deodorant

Facial Moisturizer

None of the above

Required

Which of the following best describes how you choose the personal care products that you are currently using? *

My doctor/ dermatologist/ pharmacist recommended that I use my current personal care product so it is one of the few brands that I use

My doctor/ dermatologist/ pharmacist recommended that I use my current personal care product, so it is the only brand that I use

A beauty consultant (i.e. Rodan & Fields, Sephora, Department Store) recommended that I use my current personal care product so it is one of the few brands that I use.

A beauty consultant recommended that I use my current personal care product so it is the only brand that I use

I read information or researched it on my own

Now, I am going to read you a list of different types of personal care products. Thinking of the past three months, please indicate how often, per week, on average, you have used each of the following beauty care products.

Body Wash *

6-7 days a week

4-5 Days a week

2-3 Days

1 day per week or less

Never

Bar Soap *

6-7 days a week

4-5 Days a week

2-3 Days

1 day per week or less

Never

Shampoo (liquid or dry) *

6-7 days a week

4-5 Days a week

2-3 Days

1 day per week or less

Never

Conditioner *

6-7 days a week

4-5 Days a week

2-3 Days

1 day per week or less

Never

Anti-perspirant or Deodorant *

6-7 days a week

4-5 Days a week

2-3 Days

1 day per week or less

Never

Facial Moisturizer *

6-7 days a week

4-5 Days a week

2-3 Days

1 day per week or less

Never

Cosmetics *

6-7 days a week

4-5 Days a week

2-3 Days

1 day per week or less

Never

IF FEMALE: Feminine care products *

6-7 days a week

4-5 Days a week

2-3 Days

1 day per week or less

Never

I am a Male/I am not Female

For the products that you just mentioned, please tell me what brands you have used for each product in the past **three months.** Please list Product & Brand. (Ex. Body Wash-Dove, Shampoo-Biolage etc.) Please list all that you have used and currently use. *

For the products that you just mentioned, please tell if any are considered clean, natural, eco-friendly, or sustainable? Please be detailed with type of product and brand name (Ex. Body Wash-Dove, Shampoo-Biolage etc.). *

For the products that you just mentioned, please tell if any are considered clean, natural, eco-friendly, or sustainable? If non, put N/A. *

Thinking of the past 12 months, what are all the stores that you have shopped for personal care products, including body wash; bar soap; shampoo; conditioner; anti-perspirant or deodorant; and facial moisturizer; etc.? By facial skin care products, this DOES NOT include cosmetic or make-up products. *

Department stores like Saks Fifth Avenue, Bloomingdale’s, Nordstrom, or Macy’s

Online

Specialty stores like Sephora, Ulta, Vitality, or Cosmetic World

Boutique Style Stores i.e. small shops, specialty bath product shops, boutiques that carry bath products (Rose&Remington), etc

Co-op shop with refillables

Sustainability specialty store with refillables

Specialty Grocery stores such as Whole Foods; Fresh Market; Trader Joe’s

Mass stores like Target or Walmart

Natural health or wellness like Vitamin Shoppe; or subscriptions like Arbonne

Club stores like Sam’s or Costco

Drug stores like CVS, Walgreens, or Pavilion’s

Dollar stores like Dollar General, Family Dollar, Dollar Tree

I make most of my personal care products with natural ingredients (i.e. sugar scrubs; oatmeal; coffee grounds; green tea; lemon; cucumber; etc.)

None of these

Required

And what ONE option would you say you shopped/use MOST OFTEN for your personal care products? *

Department stores like Saks Fifth Avenue, Bloomingdale’s, Nordstrom, or Macy’s

Online

Specialty stores like Sephora, Ulta, Vitality, or Cosmetic World

Boutique Style Stores i.e. small shops, specialty bath product shops, boutiques that carry bath products (Rose&Remington), etc

Co-op shop with refillables

Sustainability specialty store with refillables

Specialty Grocery stores such as Whole Foods; Fresh Market; Trader Joe’s

Mass stores like Target or Walmart

Natural health or wellness like Vitamin Shoppe; or subscriptions like Arbonne

Club stores like Sam’s or Costco

Drug stores like CVS, Walgreens, or Pavilion’s

Dollar stores like Dollar General, Family Dollar, Dollar Tree

I make most of my personal care products with natural ingredients (i.e. sugar scrubs; oatmeal; coffee grounds; green tea; lemon; cucumber; etc.)

None of these

I am now going to read you a series of statements about personal care. Using a scale from 1 to 5 where 1 means Strongly Disagree and 5 means Strongly Agree, how much do you agree or disagree with each of the following statements about facial skin care?

I have a regular personal care routine *

Strongly Disagree

Strongly Agree

I consider myself to be personal care involved *

Strongly Disagree

Strongly Agree

It's worth paying more for quality personal care ingredients *

Strongly Disagree

Strongly Agree

I like to review trends, blogs, articles, beauty websites, and/or magazines for recommendations to help me choose personal care products *

Strongly Disagree

Strongly Agree

I like to try new products, and have tried something new within the past 3 months *

Strongly Disagree

Strongly Agree

I pay attention to the ingredients in beauty/ personal care products *

Strongly Disagree

Strongly Agree

I pay attention to packaging of products to assure recyclable and/or refillable *

Strongly Disagree

Strongly Agree

Personal care is a “job” I must do *

Strongly Disagree

Strongly Agree

I feel a little overwhelmed with all the personal care products available *

Strongly Disagree

Strongly Agree

I love looking for ways to improve my personal care *

Strongly Disagree

Strongly Agree

I am willing to spend time on improving my personal care *

Strongly Disagree

Strongly Agree

Thinking of the personal care products you regularly buy, what would you say are the top 2 factors that contribute to you buying certain products and brands? ONLY CHOOSE 2. *

Price

Quality

Sustainability

Availability

Appearance

Ease of use

Taste

Required

Finally, I have a fun question for you. Tell me three things that you feel passionately about! This could be a person, a hobby, a food, a place, a color, a song—anything. For each, please share a bit about why you feel strongly about it. *

Which of the following statements best describes you in a group situation? *

I have no difficulty expressing my opinions in front of others and enjoy a group discussion where Different opinions are being expressed

I tend to be very quiet and do not usually express my opinions in a group situation

I like a group discussion and with some encouragement will share my opinions with others.

Are you or is any member of your household currently employed by, previously employed by, or retired from any of the following types of companies *

ADVERTISING AGENCY OR MARKET RESEARCH FIRM, MARKETING FIRM OR MARKETING DEPARTMENT IN YOUR OWN FIRM

Public Relations Company

News Media

MULTI-LEVEL MARKETING COMPANY I.E. RODAN + FIELDS, MARY KAY, ETC.

COMPANY THAT MANUFACTURES, DISTRIBUTES OR SELLS BEAUTY CARE PRODUCTS

Consultants of Beauty Companies

An advertising agency or market research firm, marketing firm or marketing department in your own firm

A public relations company

By the news media, such as television, radio or a newspaper

As a financial consultant, bank manager, or employed by an investment or brokerage firm

A multi-level marketing company like Amway, Mary Kay or Avon

As the manager of a grocery store, supermarket, convenience store, discount store or mass merchandise store like Wal-Mart or Target

As an employee of a company that manufactures, distributes or sells beauty care or skin care products.

A company that produces or manufactures beauty care; hair care; or skin care products.

Consultants of beauty care; hair care; or skin care products.

An environmental or government agency

None of the above

Required

You must have a working Desktop or Laptop computer with high-speed internet, webcam and audio capability to participate in this study. Do you have access to all of these things to participate in this study? *

Yes

Payment for participation will be paid by email with a Visa Gift Card (Unless otherwise stated) Payment can take up to 3-4 weeks to receive. Are you ok with this? *

Yes

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