Build Your Podcast's Foundation
Podcasting is the hottest content medium on the planet and an engaging, entertaining, and informative podcast can be an absolute game changer for your brand. Before you get started, you need to develop a plan to maximize your results.

The following questions are designed to help you build your podcast's initial foundation. Answering these questions now will help you get started on the right foot and give your podcast the best opportunity to grow and succeed for years to come.

*DO NOT START YOUR PODCAST UNTIL YOU'VE ANSWERED ALL OF THESE QUESTIONS!
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What do I want to accomplish by starting a podcast? *
This is your Why. Do your podcast with purpose - it will make it easier to stick with!
Who is my ideal listener? *
Similar to your ideal customer. What does the person consuming your content look like?
How much time can I commit to my podcast each week? *
There is no wrong answer to this question. Be honest with yourself - it will help answer some of the upcoming questions, too.
What is the name of my podcast? *
Jot down as many name ideas as you can, then narrow your ideas down to your favorite.
How often will I publish new episodes of my podcast? *
There is no wrong answer, but whatever release frequency you choose, be sure you can stick to it consistently.
What is the approximate length of my episodes? *
Short-form and long-form podcasts are both successful. It comes down to your preference. Think about some of your favorite podcasts - how long are they? Can you produce something similar?
What is the theme and subject matter of my podcast? *
Rule of thumb: Choose a subject you love to talk about even if no one is listening to you. Until you build an audience, this will be the case.
Will I have guests? How will I recruit them to appear on my show? *
The best strategy for this is to appeal to your guest's expertise. Present your show's strong points and invite them to record a friendly conversation with you.
What is the launch strategy for my podcast? *
Determine how you will spread the word of your podcast launch, then how many shows you would like to release when your podcast debuts. Releasing more content from the start gives your audience more to listen to and will help them get familiarized with what your show is all about.
How will I market my podcast? How much can I invest in advertising? *
Determine where it will be best for you to market and advertise your podcast. Social media, blogs, other podcasts, SEO strategies, email, and live events are all viable options.
What is the style/format of my show? Will I have additional segments? *
Will you do a solo show, an interview format, a show with co-hosts, a roundtable with many guests, or a mix of all of these? Additional segments on your show can include Q&As, reading listener reviews, etc.
What is the Unique Value Proposition of my podcast? *
What is the reason my podcast will be the best in my industry and the one that people need to experience?
What can I do to make my podcast stand out? *
Think about other podcasts in your niche, as well as other podcasts you enjoy. What makes them stand out? What makes them popular? What makes them unique?
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