Research Survey on Visual Communication and Sustainability

Thank you for participation! Survey closes March 3, 2023.

Your insights are invaluable for my master's research, which examines how a brand's visual identity shapes consumer perception of sustainability values. Your perspective will greatly enhance my understanding of how people perceive and interpret visual elements in relation to sustainability.


There are 4 sections in total and should take around 10 minutes to complete. Please provide your answers as honestly and accurately as possible.


Informed Consent Statement
By voluntarily participating, you consent to the use of your responses for research purposes only. Your identity will remain anonymous, and your responses will be aggregated and analyzed collectively. You have the right to refuse to answer any question or withdraw from the survey at any time without penalty.


Should you have any questions or concerns about this survey or your participation, please contact Michelle at 00198706@condenastcollege.ac.uk


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How important is sustainability to you when purchasing personal care products?

 *
Not important at all
Very Important
When considering sustainability in personal care products and brands, what thoughts or associations come to mind?

Please select all that apply. *
Required

How often do you consider a personal care brand's sustainability practices or values when making purchasing decisions?

 *
Never
Always

How often do you research a personal care brand's sustainability practices and values before making a purchase?

 *
Never
Always

Would you be willing to pay a premium for personal care products from brands that are known for their sustainability practices and values?

 *
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