EDA NM Rainforest University Center - Product Development & Management
Complete this assessment to receive credit for viewing the April 5, 2022 New Mexico Rainforest EDA University Center Seminar, "Product Development & Management" by Michael Hay. This quiz is based on both the seminar and the handouts. The recorded seminar and handouts are available at NMRainforest.com
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1. True or False? It is important to think about the "why" for your product/company before you think about the "what" and the "how." *
2. True or False? When thinking about your "why" much of this involves thinking about your customer/user. *
3. List a few practical ways in which you can go about discovering your "why." *
4. True or False? It is vitally important to memorialize all of your customer discovery interviews in some way, shape or form. *
5. List a few ways in which you can document/memorialize your user/customer research. *
6.  How long should you spend conducting your initial customer discovery? *
7. How early is too early to engage in your customer discovery? *
8. True or false? 1.7 trillion dollars are spent annually on Research and Development. *
9. True or False?  85% of the results from R&D are unprofitable. *
10. True of False? A key reason for the lack of profitability from a company's R&D is due to a lack of understanding of what the user/customer wants to buy. *
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