The EU Retail Ecosystem 2040 - Mini-Scenarios
Welcome to create your retail scenario!

Be creative and write how the roles and practices of ecosystem actors could change to describe one possible future state of the retail ecosystem in 2040. Your scenario will be anonymised and it will contribute to the development of alternative scenarios. For the background, you may look at the results of the scenario workshops:
https://app.mural.co/t/technopolisgroup2786/m/technopolisgroup2786/1646742238999/326cdd8aeea9a7909f3fc7c9a4f1877e377ce536 

After the submission, you will receive a copy of the scenario for your records. If you wish, you can submit more than one scenario.

Sign in to Google to save your progress. Learn more
Email *
First name *
Last name *
The starting point for this scenario work is the four possible future states of the EU retail ecosystem in 2040, as depicted in the figure below. With 'sustainability' we refer to the environment and green solutions. With 'digitalisation' we refer to digital technologies and services as well as related skills. 'Low' refers to the stagnation of developments and 'high' to major acceleration by 2040.
Select one of the scenario frames. It will guide you how to focus your scenario, respect this initial condition all through your scenario. *
Mini Scenario Description
Now, travel to the year 2040 in the EU retail ecosystem within your chosen scenario frame (1, 2, 3 or 4) you selected above.

Be creative and write on new roles and practices of ecosystem actors describing one possible 2040 future state.

General vision of the ecosystem in 2040 *
Consumption in 2040: attitudes, preferences and behaviours
Retail in 2040: interfaces, spaces and services
Wholesale and logistics in 2040: Wholesale, warehousing, logistics and delivery
E-commerce in 2040
Please, if you wish so, provide any further comments and feedback.
A copy of your responses will be emailed to the address you provided.
Submit
Clear form
Never submit passwords through Google Forms.
reCAPTCHA
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy