Warner Brother’s ‘A Minecraft Movie’ Campaign Analysis Survey
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What is your age range? *
What is your gender? (If you prefer to self-describe, please press other and specify it) *
How familiar are you with the Minecraft video game?
*
Not at all familiar
Extremely familiar
How familiar are you with A Minecraft Movie?
*
Not at all familiar
Extremely familiar
Before today, had you seen any Warner Bros. social‑media posts or ads about A Minecraft Movie?
*
Which brand archetype best describes your perception of the movie as presented on social media? (Explorer, Magician, Jester, Hero, Caregiver, Other—please specify)
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Captionless Image
To what extent did the campaign’s social‑media content evoke an emotional or sensory experience that felt engaging?
*
Not at all
Extremely
How did you feel emotionally and what sensory impressions (e.g., visuals, sounds, mood) did you experience when engaging with the campaign’s social media content? Please describe in your own words. *
On which platforms did you encounter promotional content for A Minecraft Movie? (You can select more than one options)
 *
Required
How clear and compelling was the film’s narrative as communicated through its social‑media posts and trailers?
*
Very unclear/unengaging
Very clear/compelling
Did you create, share, or remix your own content in response to the campaign (e.g. memes, builds, videos) *
If yes, to what extent did you feel Warner Bros. acknowledged or valued your contribution?
*
Not at all
Very much
How much new information about Minecraft’s world or the movie’s premise did you learn from the social‑media campaign?
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None
Lots
Did the campaign change your attitude toward seeing A Minecraft Movie?
Much less likely
Much more likely
Clear selection
Which single social‑media element (e.g. TikTok filter, influencer livestream, in‑game event,memes,etc) influenced you the most, and why?
 *
In what ways did the campaign encourage you to co‑create with Warner Bros. and fellow fans? (If none, just put a ‘-‘ on the reply)
 *

What one recommendation would you give Warner Bros. to improve their next Minecraft Movie social‑media campaign?


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