>> CLOSED APPLICATION <<

Date : Tuesday 5 April 2022
From 10am to 12pm
Language : English
Adresse : Accenture Innovation Hub, 118 Avenue de France, Paris 75013

Conducted by : Prof. Mette Præst Knudsen (University of Southern Denmark, École Polytechnique - IP Paris) & Prof. Max von Zedtwitz (Copenhagen Business School, École Polytechnique - IP Paris)

Summary : No matter how good you are at new product development (NPD), the “Red Queen Effect” ensures that only those better at innovation than their peers will ultimately succeed. In this workshop, we will talk about the Red Queen Effect in innovation and how best practice benchmarking accelerates upgrading and improvement of product development management. We do this in the context of the PDMA’s (Product Development Management Association) NPD Best Practices Survey, a global study of NPD and innovation that was carried out in more than 30 countries in 2020.
This workshop will show the current trends and best practices for managers of NPD and Innovation. Besides talking about the Red Queen Effect on innovation, we will use results from the global survey to discuss challenges and practices in small groups.
Learn more about the PDMA here: www.pdma.org

Audience : Innovation managers, chief technology officers, R&D managers, business development managers, product managers, digital transformation officers, anyone interested in NPD and Innovation.

Goals : Present most recent evidence on global best practices ; stimulate reflection and discussion on French companies’ practices ; discuss how to improve strategies, processes, and management of NPD and innovation.

We will quickly confirm your registration by email, within the limit of places available.