F&B Entrepreneurs in 2022

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Hello there!

Thank you so much for taking the time to complete our survey to help us understand the F&B entrepreneur mindset and priorities in 2022. We’ve prepared 19 short questions which will take under 5 min to complete.

The majority of our questions are multiple choice, for which we’ve attempted to provide you with as many relevant options as possible. However, if you find that the options don’t really capture your thoughts/ situations/ experience, please make sure to click on ‘Other’ and specify.

We’re really trying to understand as much as possible about you and your business so there is no right or wrong answer.

Thanks again,
Sami & Samer

How long have you been in the food & beverage industry?

Under 1 year

1-3 years

3-5 years

Under 10 years

10+ years

Clear selection

Where are you based? Please specify city & country.

How did you end up in this industry?

I studied hospitality/something related

A family member is in the industry

Always had an interest/dream to be part of the industry

Someone influenced me into it eg. business partner/friend

Identified an opportunity and tackled it

Other:

Clear selection

What is your company/brand called?

Which of the following statements best describe your business? Select top 3 most relevant

An f&b start-up in its early stages

A restaurant/cafe

A food stall/truck

A small restaurant group/chain (under 3 locations)

A restaurant group/chain (over 3 locations nationally)

An international business (presence in at least one location other than NL)

An impact conscious business with a focus on sustainability

An impact conscious business with a focus on social action

A concept that is unlike the others in the market (filling a gap)

A concept that relies on new/innovative/unknown techniques or ingredients

100% Delivery brand

Will/can never be a delivery brand

Who is your ideal/target customer?

What is your ambition for your food business?

Fill a gap in the market

Cater to evolving consumer needs

Drive change in the industry

Make enough money to have a decent living

Be a big success, locally

Fulfil my personal dream of owning a F&B business

Become a multinational success

Other:

Clear selection

What were your 3 biggest challenges in the f&b industry when starting up?

High costs

Securing funding

Coming up with an idea

Finding the right suppliers

Identifying my target audience

Deciding on packaging

Figuring out what to do, when and how

Finding a production kitchen

Understanding my target audience’s needs

Finding a location (brick and mortar)

Finding a spot in markets/ festivals

Hiring people

Purchasing equipment

Being profitable

Other:

In a few words/sentences, how would you say your challenges today differ to those you had when you started?

How reliant is your business on delivery/ take away?

Never do delivery

100% delivery brand

Clear selection

How has your business adapted to the delivery market as a result of Covid?

N/a - Never did delivery

Greatly increased delivery orders

Optimised menu for delivery

Optimised packaging for delivery

Expanded operations to ghost kitchens to keep up with orders

Shifted to a 100% delivery model

Delivery was only a lockdown thing

Other:

What are you biggest challenges with delivery? Select top 3 most relevant

N/a - Never did delivery

Greatly increased delivery orders

Optimised menu for delivery

Optimised packaging for delivery

Expanded operations to ghost kitchens to keep up with orders

Shifted to a 100% delivery model

Delivery was only a lockdown thing

Other:

Do you know what a ghost/dark kitchen is

Yes

Clear selection

Clear form

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