Quiz 3 - Digital Marketing Foundation Course

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If a publisher tell you that their prices are $5 CPM, how much will they charge for 5,000 impressions? *

1 point

$10

$25

Required

If an Ad appears 5 times on the same page when you visit a website, what will the report show? *

1 point

5 impressions, 5 Reach

1 Impressions, 5 Reach

5 impressions, 1 Reach

1 Impressions, 1 Reach

Required

When is a Viewable impressions counted for an Ad? *

1 point

When 50% or more appears in the viewport

When 50% or more appears in the viewport or the Ad appears for 1 Second

When 50% of the Ad appears in the viewport for continuous 1 Sec or more

For a campaign which got 120,000 impressions and the the Unique reach was recorded as 100,000, what will be the frequency? *

1 point

120%

1.2

120

Which of the statements is true? *

1 point

Impressions can be greater than Reach

Reach can be greater than impressions

Clicks can be more than impressions

Impressions can be more than clicks

Required

A campaigns reported the below numbers:

Impressions: 120,000

Reach: 100,000

Clicks: 980

What is the CTR

1 point

0.82

0.82%

1.2

1.2%

When is a view counted for a YouTube campaign? *

1 point

When a user watches the ad for 30 seconds

When a user watches a video more than half

When a user watched the video completely if the Ad is less than 30 seconds

When a user clicks on the button to go to advertisers website

Required

Which of the following statements is true?

0 points

High bounce rate is good for an advertiser

High bounce rate is bad for an advertiser

High VTR means an engaging video

Low VTR means an engaging video

Good ads get Higher CTR

Good Ads get lower CTR

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