General Creative Brief - DylanWrites.live

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~ A creative brief acts as your project blueprint or roadmap, establishing a strategic plan from inception. The creative brief will provide me with foundational information on your project goals to aid in the effective execution of my writing for you. This creative brief is the bridge between your enterprise's strategy and my work. | Note: You will be able edit your responses to this form after you submit them.

Project Name *

*Estimated* Required Delivery Date *

YYYY

Writing Type *

Homepage (Web copy)

Landing page (Web copy)

About / Bios (Web copy)

Product or Service descriptions (Web copy)

Other web page copywriting (Web copy)

Email copywriting

Flyer, Card, Sign, or equivalent (Direct Ad copy)

Letter or equivalent (Direct Ad copy)

Brochure or equivalent (Direct Ad copy)

Direct Digital Ads, such as banner ads, Google, Facebook, Twitter or other social media ads (Direct Ad copy)

Blog (Content writing)

Article - FAQ, Case Study, White Paper (Content writing)

Essay (Content writing)

Brand Narrative (Strategy writing)

Tone Guide (Strategy writing)

Persona (Strategy writing)

Other:

Background *

[Describe how you got here, the assignment's context and why this thing is important *now*]

What is the job? *

[Describe the assignment itself, don't be afraid to be straight-forward, inspiring, or both]

Objective 1 - We want to... *

[What do we want to achieve in general, what should be the big win here?]

Objective 2 - By... *

[How are we achieving this in general terms, what should we be doing?]

Objective 3 - Because... *

[Why is what we are doing and aiming for a good idea and important for us?]

Objective 4 - We are happy when... *

[What quantitative or qualitative goal are we going for in what time period?]

Criteria *

[Describe what you want the endgame - not the process - to be like. What end result(s) are you seeking? If there are multiple, list them out.]

Target Audience *

[Describe who we are talking to, what are their needs, what do they know about, how can we target them? Provide anything we know about them that we can hook our message into.]

Appendix

[Please add any links or additional info that may help me to understand the assignment, the context, the audience or the problem better.]

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