Gerhardt Web Publishing's Fragebogen für Ihre derzeitige Internetpräsenz
Bitte füllen Sie alle folgenden Fragen aus, beginnend mit Ihren Kontaktdaten:
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Email *
Vorname *
Nachname *
Telefon *
Website *
Fragen vorab? Senden Sie uns jetzt eine E-Mail: ralf@gerhardtwebpublishing.com
1. Please gives us a brief description of your product(s) and/or services: *
EXAMPLES - Printing Company: aesthetic print-media creating high response – Flooring Store: affordable, high quality flooring with excellent service – Grocery Store: in demand, high quality groceries for a competitive price (versus discounters).
2. Out of your entire product/service assortment, which product/service do you want to promote online first? PLEASE CHOOSE ONLY ONE! ==> A successful Internet marketing program focuses on ONE product/service first. Once this initial program is running you can choose the next product/service and so on. This approach will give you a stable Internet presence in your market in the long run. *
EXAMPLE - We are in the home improvement business and cover the niches ceilings, flooring and cabinetry. But we are very strong in the ceilings niche and don’t have much competition within this niche, so we would like to start with that product: “High quality ceilings professionally installed within the estimated budget and time”.
3. Please describe your target market/audience/persona for exactly that product/service: *
EXAMPLES: 30 to 40 year old women, single, income over $70,000 – 13 to 17 year old teenagers, male, athletic - BMW drivers in Florida, female – truck driver living in US, 50 years and older.
4. What would be the PRIMARY KEYWORD for this exact target audience: *
DEFINITION: "A primary keyword, as the name suggests, is a keyword that is used before any other keywords on a web page or in an article. Therefore, the primary keyword is the most important keyword on a web page. In turn, then, the primary keyword should be included in a site's title and domain as well as in its content."
5. One purpose of your future Internet presence is to be able to collect lots of prospects – also called leads. Many times there is no profit made when you generate your lead the first time – on the contrary, many times it even cost you money. Thus it is a good idea to start to think about HOW you actually want to make a good profit AFTER you generated a lead. Please define the so-called “frontend” and “backend” sales flow. *
EXAMPLE – Home improvement company: frontend sales: we can’t sell our products online since we are in the service/installation industry, but we can send FREE floor samples. backend sales: once we captured a lead, got his contact details and even sent a sample product, we will call him to set an appointment for a free in-home consultation or visit our showroom; once we have contact with the potential customer we will find out what is needed and wanted and will sell him high quality products in our ceilings, flooring and cabinetry niches. Note: you might want to show this flow vertically for a better understanding of the sequence.
6. Who is/are your main competitor(s) for that primar keyword online: *
Please provide domain addresses. Only consider websites who really are your potential competitors (similar company size, similar product/service etc).
7. What is your goal for the next 12 months in regards to sales? *
EXAMPLES - Increase gross sales by 20% - establish a list of 1,000 qualified leads – establish a new online business and make $20,000 net-profit in the first year – increase offline sales by 15% because of implementation/utilization of the new tool of Internet marketing)
8. What is the Internet marketing budget you want to allocate to reach the above goal in the next 12 months? *
EXAMPLES - $1,500/month - $50,000 total for next 12 months – first 6 months $2,000/month and $4,000 for the following 6 months if online marketing campaign pays of)
9. Do you currently work together with an outsourced marketing firm (or have in the past)? What is the name and website address? How is or was your experience? *
10. Do you have an employee performing the tasks of your promotion and marketing, or are you doing it yourself (e.g. family member)? *
11. If you already have a website (or websites), please provide domain(s): *
12. Any additional information you might want to give and consider important for the research within your market? *
A copy of your responses will be emailed to the address you provided.
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