Honey online store survey
I am designing an online store for a small business that produces premium honey. The honey is organic and has health benefits, the packaging and the ingredients that go into the honey are environmentally friendly, and the honey is only taken from the bees when they overproduce it (they make sure to leave enough honey for the bees to remain strong and healthy), so it benefits the honey industry by helping to build healthy bee colonies.
The target audience is young adults aged 25-35 years old who are environmentally and health conscious, have enough money to spend on high quality products, are thoughtful about what they consume and want to feel good buying products that enact positive change.
I am gathering information about the behaviours and experiences of my target audience to help me with the design process so if this sounds like you and you would like to help out, I would greatly appreciate if you could fill out my survey! It’s 10 questions and should take around 15 or so minutes.
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What is your age? *
1. How much research do you do before buying a health product? Do you do a quick Google search or is your research extensive? *
2. Where do you go to gather this research? *
3. What do you find difficult about the research process? Tell me about a problem you have had. *
4. How do you go about choosing one health product over another similar one? *
5. Tell me about a time you bought food online. *
6. What do you find better about purchasing from a small business over a larger business and vice versa? *
7. How do you go about buying food products in real life? *
8. When purchasing food products, do you prefer web design that appears more casual or do you prefer a more premium feel? Why? *
9. How important to you is voting with your dollar/ buying products from brands whose practices align with your values? How do you go about voting with your dollar? *
10. What food brands do you prefer to buy? *
11. Is there anything else I should know/ anything you would like to elaborate further on?
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